proton design contest 2014

Calling all budding Malaysian designers. Here’s your chance to show off your talents, courtesy of Proton Design Contest 2014. Aimed at youths aged between 13-25 years, the contest carries the theme “#PROTONCITYCAR2020” – is the exclusive online motoring partner for the event.

The contest, which runs from today, June 24 to August 11, 2014, challenges participants to propose their creative vision of a future concept based on the given theme, using their favorite drawing tool – whether digital or pencil and paper.

Attractive prizes worth RM58,000 in total – ranging from cash rewards to a MacBook Air/Pro (complete with design software) plus cash for the top three finalists – are on the cards. The winner will also receive the Chairman’s Award, which is made up of a trophy and an internship at Proton’s R&D Creative Design Centre. The winning design is set to be built into a quarter-scale model and displayed at the Proton Gallery.

Proton Design Comp Logo Finale

The automaker says it’s reaching out to local youths through the contest to raise awareness about the evolving reality of the automotive industry – “#PROTONCITYCAR2020″ is a creative platform aimed at motivating Malaysian youths towards the automobile segment and presenting their ideas on how future cars will shape up.

Here are the details on how you can enter the competition. The contest is divided into two categories – Category 1, for individuals within the ages of 13-17 and Category 2, for individuals within the ages of 18-25. Group entries are not allowed, and only Malaysians with a valid Malaysian identity card can take part.

All participants are required to design rendering sketches of an exterior outlook of the car on an A3-sized paper, inclusive of 3/4 front view, side view and rear view perspectives. For Category 2 participants, they are also required to design the interior outlook of the car.


For the entry to qualify, participants must also provide a Design Brief in an A4 size paper containing the title of the design, the design concept, unique selling proposition of the car and the proposed engine system (e.g. petrol, diesel, hybrid, electric, etc.).

Participants can submit a maximum of three (3) designs, either via mail or online. The entry form for the competition will be available online and at selected Proton outlets nationwide. For more information about the contest, visit Proton’s Facebook page for contest details. You can download the entry form from there.

This is great opportunity for Malaysian youths to be part of something that could define their future and possibly that of the local automobile industry. Time to start drawing!