Following the launch of the new Proton Iriz, was given the exclusive opportunity to sit down with Proton’s CEO, Datuk Abdul Harith Abdullah, and discuss about the new car’s targets for the company as well as the future in which Proton is headed towards.

Abdul Harith himself has admitted that Proton has been slow with the development of its new models lately and is aiming for the Iriz to turn this around. He cites the ‘younger’ generation was a key target market for the car and is optimistic about capturing the majority of buyers from said demographic.

For those who have placed their orders or are interested in doing so, Abdul Harith mentions that full production is scheduled to commence at the Tanjung Malim plant in October with customers receiving their new cars not long after.

In the meantime, check out our launch story for full details of the car or head over to our Youtube channel for more exclusive interviews and videos on the new Iriz.