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In a renewed effort to improve its aftersales services, Proton has announced a new dealership expansion programme. Through its subsidiary Proton Edar, the Malaysian carmaker is inviting interested external parties to invest in new Proton 3S (sales, service and spare parts) dealerships nationwide.

With this programme, Proton will have a “unified and stronger marketing, distribution and aftersales arm,” while being able to re-size and re-map its existing sales and aftersales network, which currently stands at a total of 413 outlets. The target is to achieve improved profitability and enhanced efficiency.

Proton CEO Datuk Harith said that the rationalisation is necessary to address certain issues in the company’s present distribution network, such as “low productivity, inefficiency of its operational processes and disparity in its service level to its customers.”

Interested parties are requested to fill up the application form (embedded below), which also includes the dealership expansion programme’s full qualification criteria and guidelines.