Perodua Myvi Book 2

There was a Perodua launch at Nu Sentral this morning, but it wasn’t for a car. The Malaysian auto market leader launched a new book titled Dude, That’s My Car!. The paperback tells the story of the Perodua Myvi, and concludes the popular hatchback’s 10th anniversary celebrations this year.

Dude, That’s My Car! tells the story of how the Myvi came about and how, in our view, the car was well accepted by the Malaysian public,” explained Perodua president and CEO Datuk Aminar Rashid Salleh, who occasionally drives a 10th Anniversary Commemorative Edition Myvi. “As a finale for the Myvi’s 10th birthday, we decided to capture its history, present as well as a glimpse of its future in this book,” he added.

Aminar was just being his humble self – the Myvi has been Malaysia’s most popular car for the best part of a decade, nine consecutive years to be exact. It is also Perodua’s most successful model with 870,000 units produced and sold (till end October 2015) in a decade, overtaking the pioneering Kancil at 770,000 units.

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Now in the second-generation facelift, the company has set its sights on the one million unit milestone, which could happen by the end of 2017.

Authored by Ahmad Tamimi Omar – former reporter, current head of media relations at P2 and friend of this writer – Dude, That’s My Car! chronicles the life of the Myvi in a casual and colourful way, supported by illustrations and graphics; but it’s also serious enough to be classified under Malaysian Automotive History by the National Library.

Perodua printed 2,000 copies and is collaborating with MPH to distribute the book. Of the 2,000 copies, 1,500 are for sale, and P2 will consider another print run if there’s demand. What makes the Myvi so popular with Malaysians? Dude, That’s My Car! answers the question.