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Yes, that’s right. There will be one million Perodua Myvis on the road by the end of 2017, if the carmaker’s targets are reached. Perodua has shifted 850,000 units of the Myvi as of end-April 2015, and is counting on momentum of demand and promotions to get past the major milestone.

If you haven’t already noticed (where have you been, friend?), the Myvi has been Malaysia’s most popular car for the best part of a decade. Nine consecutive years to be exact, and the five-door hatchback’s success has propelled Perodua to the top spot of Malaysia’s car sales chart for nine consecutive years, which is no coincidence. That’s a position Perodua will not be relinquishing anytime soon.

The Perodua Myvi, a reworked Daihatsu Sirion, was launched here in 2005. Interestingly, the Myvi (My Vehicle, Malaysian Vehicle) was supposed to be a “niche” model in a sedan dominated market, and the great response that cut across demographics caught Perodua by surprise.

The second-generation D54T Myvi took over the baton in mid-2011, while the facelifted second-gen made its debut in January this year. Over the last decade, we’ve seen 10 Myvi variant launches – the current car comes in four variants – 1.3 Standard G, 1.3 Premium X, 1.5 SE and 1.5 Advance, priced from RM40,862 to RM57,969.

The Myvi has been Malaysia’s best selling car for nine years running; second-gen made its debut in 2011

“The Myvi, which is celebrating its 10th anniversary this year, has been well accepted. On average, the Myvi’s bookings so far this year is about 8,000 units a month,” Perodua president and CEO Datuk Aminar Rashid Salleh told reporters in Langkawi.

“Barring any unforeseen circumstances, we are cautiously optimistic that with the activities and promotions we have lined up until 2017, the target of one million Myvi cars is achievable,” he humbly said.

As announced last month, P2 is celebrating the Myvi’s 10th birthday with a two-day event called Myvi Nation, The Biggest Myvi Gathering. To be held this weekend (May 23-24) at Setia City Oval Lawn in Setia Alam, the celebration is open to all owners and/or drivers of the Myvi. 4,000 have registered.

myvination

Bring your car to the full-day event and you’ll receive a certificate and an exclusive gift pack worth over RM400, for an entry fee of RM50. Participants will also be in the running to win a special 10th Anniversary Commemorative Edition Myvi. Activities include movie screenings, hot air balloon rides, a concert (Bunkface, Alleycats and more), food trucks and fireworks display.

Can’t make it to Setia Alam? P2 will be holding a Myvi 10th Anniversary Appreciation Day at all its 182 sales and 183 service outlets nationwide. Two contests will run – the “Wall of Fame” photography contest is offering 10 GoPro Hero 4 cameras and Perodua vouchers, while another will dangle a 10th Anniversary Commemorative Edition Myvi at those who register a new Perodua or service their Perodua with a minimum spend of RM180.

It’s not perfect, but the Myvi has struck a chord with the Malaysian car buying public by offering decent performance and generous space at an affordable price. In the Malaysian context, the Myvi is the people’s car. Happy 10th birthday, mate!


2015 Perodua Myvi 1.3 Premium X

2015 Perodua Myvi 1.5 Advance