Proton Iriz

The Malaysia External Trade Development Corporation (Matrade) says it will be working closely with Proton to expand the national automaker’s reach in terms of export markets, Bernama reports.

The external trade promotion arm of the Ministry of International Trade and Industry (MITI) will do so by providing assistance on market intelligence about potential export countries, Matrade CEO Datuk Dzulkifli Mahmud explained.

“Proton is keen to expand its business and has a good prospect of increasing its export to overseas markets. We are looking at markets like the Middle East, African countries, Latin America, Asia and others that have free trade agreements with Malaysia,” he told reporters.

Proton LHD Preve to Chile 11

He said that Proton, which is set to re-enter the market in Chile, can look towards exporting its other products there, such as in the EV or hybrid segment. The automaker is re-entering the Chilean market 18 years after exporting its last car, the Proton Wira, there in 1998.

The first 50 left-hand drive units of the Proton Preve were shipped to the port city of San Antonio in March, the first batch of the 1,000 units it hopes to sell in the South American country this year. Aside from the Preve, Proton will also sell the Exora and Saga in the country. Proton will be distributed by Andes Motor, which signed a distributor agreement with the automaker on July 1 last year.

Chile joins the small number of current export markets for Proton, including Australia, Indonesia, Thailand and Egypt. Dzulkifli added that Iran was also a market with strong potential. “Iran is looking forward to Proton’s entry in a big way to the market,” he said.