New Honda 4S centre launched in Kelantan – RM22 million facility is the largest in East Coast region

To further support customers in the East Coast region of Peninsular Malaysia, Ban Chu Bee has officially opened the biggest Honda 4S centre in Kelantan. The The 4S centre located at Lot 1349, Jalan Pasir Mas-Salor 15100 Kota Bharuwas, was built with an investment of RM22 million, and comes with a build-up area of 62,200 square feet.

Customers will get to enjoy many of the amenities available at the 4S centre, including a customer lounge, executive lounge, free Wi-Fi services, kid’s corner, and a surau. The centre also has 20 services bays, which includes five fast service, one tyre service, eight general repair and one air conditioning service.

With the new 4S centre, up to 100 vehicles a day or more than 22,000 service intakes a year can be catered to. The service intake for the year 2016 in Kelantan was 22,600, according to Honda Malaysia’s managing director and CEO, Katsuto Hayashi.

Speaking at the launch of the facility, he said: “Last year, Honda Malaysia sold 91,830 units and of this total, the East Coast region contributed 8% with sales of more than 7,200 Honda vehicles. Kelantan contributed 34.6% towards this regional sales and Honda Jazz was the favourite among the customers here. In the past five years, Honda Malaysia sales in East Coast region have increased by 172%.”

He added that with the launch of two new models this year – BR-V and new City – the opening of the Kelantan 4S centre is timely to fulfil the increasing demands and needs of Honda Malaysia’s growing customer base. Ban Chu Bee has a history with Honda that spans more than three decades, continuously developing their customer base as well as updating their product offerings and service to customers.

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