In January, Mercedes-Benz Malaysia (MBM) showed a teaser video highlighting the automaker’s new EQ sub-brand at its 2017 performance result presentation, alluding that something would be developing along those lines this year.

With pure electrics like the EQC and EQS only due in 2019 and 2020 respectively, we suggested that any push would be on growing public perception and awareness of its intelligent electric mobility solution on a broader front, and this would be via EQ Power, which broke cover in Frankfurt last year on the likes of the GLC F-Cell and S 560 e plug-in hybrid.

The spin-off groups the automaker’s standard plug-in hybrids under its umbrella, while Mercedes-AMG hybrids will be designated as EQ Power + offerings. Both effectively differentiate and delineate the company’s hybrids from the rest of its product portfolio.

Now, the switch to EQ Power is underway in Malaysia – the branding has made its appearance on MBM’s public EV charging stations, and in a big way, as shown by the charging station located in Pavilion KL.

Driving the point home is a #switchtoEQ tagline, along with a webpage dedicated to the new designation, which we’re told officially kicked off on April 1. We’ve also learnt that MBM is set to introduce another EV charging station facility in the Klang Valley shortly.

On the local front, the C 350 e and E 350 e hybrids will form the focus of the local EQ Power movement, but they are expected to be joined by the S 560 e PHEV variant of the W222 S-Class facelift when that enters the market later in the year. There’s also every possibility the GLC 350 e will make its way here too.