Mercedes-Benz Malaysia debuts EQ Power branding

Mercedes-Benz Malaysia debuts EQ Power branding

In January, Mercedes-Benz Malaysia (MBM) showed a teaser video highlighting the automaker’s new EQ sub-brand at its 2017 performance result presentation, alluding that something would be developing along those lines this year.

With pure electrics like the EQC and EQS only due in 2019 and 2020 respectively, we suggested that any push would be on growing public perception and awareness of its intelligent electric mobility solution on a broader front, and this would be via EQ Power, which broke cover in Frankfurt last year on the likes of the GLC F-Cell and S 560 e plug-in hybrid.

The spin-off groups the automaker’s standard plug-in hybrids under its umbrella, while Mercedes-AMG hybrids will be designated as EQ Power + offerings. Both effectively differentiate and delineate the company’s hybrids from the rest of its product portfolio.

Now, the switch to EQ Power is underway in Malaysia – the branding has made its appearance on MBM’s public EV charging stations, and in a big way, as shown by the charging station located in Pavilion KL.

Driving the point home is a #switchtoEQ tagline, along with a webpage dedicated to the new designation, which we’re told officially kicked off on April 1. We’ve also learnt that MBM is set to introduce another EV charging station facility in the Klang Valley shortly.

On the local front, the C 350 e and E 350 e hybrids will form the focus of the local EQ Power movement, but they are expected to be joined by the S 560 e PHEV variant of the W222 S-Class facelift when that enters the market later in the year. There’s also every possibility the GLC 350 e will make its way here too.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • Muzaffar Shah on Apr 06, 2018 at 11:45 pm

    Mercedes is the forefront of EV and Electric. But I hope Geely and PRoton fanboys don’t come here and syiok sendiri saying Mercedes EQ technology gonna be in Geely and Proton cars.

    Mercedes already announced, they are 100% not sharing any technology to Geely and Daimler further reaffirmed, Geely is merely a shareholder.

    Poor Geely, won’t be getting Mercedes EV technology. And poor Potong too

    Like or Dislike: Thumb up 6 Thumb down 16
  • Adamos on Apr 07, 2018 at 6:26 am

    When is Paultan going to write on the cost of battery replacements for the PHEV vehicles in Malaysia? Expecially for the Mercedes, BMW and Volvo vehicles.

    Like or Dislike: Thumb up 18 Thumb down 1
    • Leafable on Apr 08, 2018 at 7:24 pm

      How about write battery replacement vs engine and gear box replacement cost?

      Like or Dislike: Thumb up 1 Thumb down 0
    • For most people, when they go to the showroom to view any hybrid car, the most common question is the cost of battery replacement. However, battery is only 1 single component in a complicated hybrid drivetrain. In other word, the battery may not be the most expensive components if the battery is found faulty.

      Car manufacturers are offering longer warranty period for the hybrid battery, so that they are able to get owners to service their cars at authorised service centres for longer period and “give” confidence to customers when they are buying hybrid vehicles.

      I think car manufacturers should be more transparent with this issue especially more brands are introducing hybrid models in Malaysia. Or maybe manufacturers are hiding something? Would anyone buy a hybrid car if they know the cost or replacement battery is almost the price of the car?

      Like or Dislike: Thumb up 1 Thumb down 0
      • stastasta on Apr 10, 2018 at 10:52 am

        many cars nowadays are turbocharge . the replacement cost of a turbine is few thousand on average.

        Like or Dislike: Thumb up 0 Thumb down 0
  • Mercedes has been continuously improving their products and services… Well Done!!!

    Like or Dislike: Thumb up 2 Thumb down 3
  • It goes around on Apr 07, 2018 at 1:09 pm

    Well, someone need to wake up from syiok sendiri that the Myvi using same engine as the Vios. They need to wake up and realise Toyota will never pass down new technologies directly to Perodua. Perodua will only get those technologies after Daihatsu when they are not new anymore. Still using the same 4-speed auto as the first Myvi? Why not the CVT from Vios, huh?

    Like or Dislike: Thumb up 6 Thumb down 2
    • Yes they do! When they see fit, the Toyota overlord will bring out fossilized engine from Toyota museum, dust off the cobwebs and then bestow it upon peon P2. Who says they dun share? Only from diff era saje…

      Like or Dislike: Thumb up 4 Thumb down 0
  • polla on Apr 07, 2018 at 7:50 pm

    can charge Myvi EV, Saga EV and Wira EV at these stations?

    Like or Dislike: Thumb up 3 Thumb down 1
    • vedder on Apr 08, 2018 at 2:01 am

      Can. I’ve tried. It works. Just move your car when it’s fully charged. Don’t hog the spot.

      Like or Dislike: Thumb up 3 Thumb down 0
    • topkek on Apr 08, 2018 at 4:14 pm

      Proton can

      https://paultan.org/2014/10/14/proton-ev-2017-under-rm100k/

      Like or Dislike: Thumb up 2 Thumb down 0
 

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