proton preve thailand

Proton Edar is targeting an increase in sales by 20% this year from the 141,000 units sold in 2012, says CEO Hisham Othman. Speaking to Bernama, he cited the introduction of new models as an important driving factor.

“We have indicated that we will be coming up with a C-segment hatchback model by the middle of the year,” Hisham said, adding that quality, safety and excellent customer service are “vital” to improve Proton sales. According to the report, Proton recently strengthened the body of the new Saga model (FLX+), added dual airbags and made other adjustments based on customer feedback, while retaining its price.

Hisham also told Bernama that the Proton Preve (pictured above) has benefited from adjustments to the engine management unit to improve engine response. The C-segment sedan was recently awarded a five-star Australasian New Car Assessment Programme (ANCAP) safety rating (see picture below).


Proton’s sales and service network now consists of 230 sales branches and 285 service centres nationwide, Sabah and Sarawak included. The report further states that currently 5,130 cars are serviced daily across the country; Proton aims to lift this number to 5,265 next year.

“We make sure every single outlet gives exceptional customer service and performs up to standard,” said Hisham. Improvements made include shorter waiting times, the provision of courtesy cars for repairs that take more than three days to complete (excluding accident repairs) and the introduction of SOPs for customer complaints in which every single complaint passes through top management.

Presently, 40 courtesy cars are available; by the end of this month another 30 will be added to the fleet and by the end of the year all outlets will provide the service, according to the Edar CEO. “After consolidation, our service is streamlined, with increased efficiency in areas such as standard adoption and spare parts management,” he said.

“It used to take about five to 10 days to receive approval to replace parts; now it can be resolved in just two days,” he added. Although servicing contributes a relatively low 10-15% to Proton’s revenue, Hisham bills it a “deciding factor” where sales are concerned, saying that retaining customers and making them happy were important.