It’s well known that Proton’s first ever SUV is coming at the end of the year, but until now there hasn’t been a name attached to the car. Now, here’s a chance to call it whatever you like, as the national carmaker is opening its name up for public voting.
The company has opened up a survey form with four options for you to pick, and it appears that Proton is looking to go down the alphanumeric route for the first time, with X7, PX7, X70 and X700 to choose from. You can also suggest a name of your choice if the ones on offer aren’t to your liking.
It’s interesting to note that X7 features as one of the options, as the Geely Boyue – on which the new SUV will be based on – is called the Emgrand X7 Sport in certain markets, such as the Middle East. However, that name would probably get lawyers from Munich knocking on Proton’s door in short order, given that X7 is also what BMW plans to call its own ultra-luxurious range-topping SUV.
Although no details of the new model have been revealed just yet, it will likely come with a 1.8 litre turbo four-cylinder petrol engine making 185 PS and 285 Nm of torque – all sent to the front wheels via a six-speed automatic transmission.
The Boyue is available in China with a multitude of features such as eight-inch display screen with Apple CarPlay/Android Auto compatibility, as well as safety kit that includes lane departure warning and adaptive cruise control. The Proton version should feature some or even all of these items, as its features were touted to be a game changer (as was the price).
Vote for your favourite name through the survey form, and you can also read our first drive review of the Geely Boyue.
GALLERY: Geely Boyue in Malaysia
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AI-generated Summary ✨
Comments reflect strong opinions on naming the upcoming Proton SUV, with many favoring traditional or meaningful Malay names like "Bayu," "Maju," or reviving classics like "Juara." Several suggest alphanumeric options like PX7 or X7, while others joke or criticize the process, fearing it lacks clarity and identity. There's a mix of enthusiasm and skepticism about branding, with some emphasizing price points and market strategy rather than just names. Overall, the comments reveal diverse opinions on how Proton should name its new SUV, often emphasizing national pride and brand identity.