Another day, another upgraded Proton showroom gets launched, as the national carmaker continues its wholesale refurbishment of its sales and service network. The Chan Sow Lin branch is actually the first one operated by the company’s own distributor Proton Edar to get a facelift, following in the footsteps of several revamped franchise outlets.

The existing 4S centre, covering an area of 14,875 square feet, has been refreshed with a new look to comply with Proton’s new standard for 4S category outlets. It now wears a new light blue colour scheme as part of the company’s revised corporate identity introduced in June. Inside, there are “lifestyle” wall graphics and a “lively and youthful” colour scheme that Proton says is representative of a modern day outlet.

There’s also a lounge area with an expanded seating area, plus coffee-making facilities, a play area for kids, a prayer room and free WiFi. Meanwhile, on the sales and service end, there are 18 service hoists and a two-car delivery bay, along with 53 customer parking bays.

Proton claims that with the upgraded facilities, the Chan Sow Lin outlet, which is said to be situated around a busy commercial area surrounded by showrooms from other carmakers, will see a 30% increase in sales and service throughput. It adds that as of end-July, it has approved 93 outlets to upgrade to 3S and 4S centres, which is 85% of its target of 109 outlets by the end of October.

The new Proton Edar 4S outlet will be open seven days a week for both sales (8:00 am to 7:00 pm Monday to Saturday, 10:00 am to 5:00 pm on Sundays and public holidays) and service (8:00 am to 5:15 pm Monday to Sunday, closed on public holidays).