We’re used to seeing hybrids as slow, rather boring vehicles that focus on fuel economy rather than outright performance. The new Honda Insight is still closer to that mould than being an out-and-out sports car, but Honda thinks it still stands out from the rest of its peers, so much so that it has created a new commercial that puts this so-called USP under the spotlight.

The video shows beige hybrids with the expressions “meh”, “blah” and “ugh” written across the sides, nearly getting caught up in a pileup with a broken-down car. The Insight avoids the potential collision entirely with its Collision Mitigation Braking System (CMBS) – the Honda Sensing safety suite comes as standard – and Honda also touts the car’s Sport mode and its EPA-rated fuel consumption of 4.3 litres per 100 km in the city.

Honda claims that with the Insight, the world finally has a good-looking hybrid – a statement that might ruffle a few feathers. Not only does this pooh-pooh other carmakers’ offerings, it also dismisses the company’s own past products, including the first- and second-generation Insight and even the rather sporty CR-Z. We can imagine a certain fellow writer on this site having a bone to pick with that one.

Slotting in between the Civic and Accord, the Insight uses a Sport Hybrid Intelligent Multi-Mode Drive (i-MMD) two-motor hybrid system, consisting of a 1.5 litre Atkinson-cycle i-VTEC engine, an electric motor and a 60-cell lithium-ion battery pack. Total system output is rated at 151 hp and 267 Nm of torque, and unlike the City and Jazz Hybrid, there’s no dual-clutch transmission.

The Insight is built in the United States in Greensburg, Indiana, alongside the Civic and CR-V. Although it is not yet known if the hybrid would be offered in other countries like Malaysia, let us know what you think – would you like to see a larger Honda hybrid on our shores?