Proton’s sales and service network revamp exercise continues, with six new or upgraded 3S/4S centres being launched in Malaysia over the past few weeks. These dealerships, which include a few in East Malaysia, also boast the national carmaker’s latest corporate identity (CI), which features a light blue colour scheme.

Over on the Peninsular, in the state of Negeri Sembilan, there is a new 4S outlet operated by Grand Arena Automotive, which is located in Lukut, Port Dickson. Built with an investment of RM6 million, the outlet features 12 service bays, 12 body and paint bays, along with 30 staff.

The state is also home to LHM One Stop Car Service Centre, an existing 4S outlet (since June 2016) that has been upgraded at a cost of RM1 million to ensure the look and feel of the facility is in line with Proton’s new brand image. Located in the township of Nilai, the outlet has a total built-up area of 27,000 square feet, 14 service bays, and 12 body and paint bays.

Further up north in Ipoh, Perak is also an existing Proton 4S dealer, Warna Bestari, which recently underwent an upgrade to meet the standard requirements of providing greater customer comfort and convenience. Located along the town’s main road, the outlet has 14 service bays, along with 10 body and paint bays.

In East Malaysia, there are three new/upgraded outlets, two of which are located in Sarawak. The first is an existing dealer located in Bintulu, Supernau Motors, which has been in business since 2001. The company operates a body and paint centre located 14 km from its current 3S outlet that was fully renovated to meet Proton’s new standards.

Kereta Mewah, a long-serving dealer since 1986, also introduced its 3S facility at a new location in Kuala Baram, Miri. The renovation costs for the outlet was approximately RM1 million, and features include six service bays, a customer lounge, as well as 20 service and sales personnel.

Last but not least, a new Proton dealer, Fook Loi Corporation (Sabah), officially opened the doors to its new 3S facility in Sandakan, Sabah. The outlet is located in an area with many other car brands in close proximity, which will attract traffic as customers are able to visit several dealers at once. Fook Loi is banking on the X70 to be a competitive model to give it an edge in securing customers.

As of to-date, the number of 3S/4S approved for upgrades is 105, against a target of 109 by end of October 2018, with a 96% completion rate.

Grand Arena Automotive

LHM One Stop Car Service Centre

Warna Bestari

Supernau Motors Trading

Kereta Mewah

Fook Loi Corporation (Sabah)