Proton’s run of product updates continues with the preview of the facelifted Proton Persona today – the B-segment sedan has been comprehensively revamped with 303 tweaks for the 2019 model year.

Set to be launched later this month – at the same time as the also-facelfited Iriz – the Persona will be open for booking starting tomorrow, March 12. As with its hatchback sibling, there will be an online flash booking for the car until March 22, with a fee of RM9.99.

UPDATE: Online flash booking for the facelifted Proton Persona is now open – click here.

Let’s start with the exterior, beginning with the redesigned front end. The sweeping chrome trim, which spans across the entire width of the car, incorporates what Proton calls the “Ethereal Bow” design, now wrapping under the grille. This grille, by the way, features the new “Infinite Weave” pattern first seen on the X70 SUV.

The outgoing model’s massive lower grille has also been slimmed down, while the air intakes flanking it (now with LED daytime running lights) have been made larger; a slim gloss black strip ties it all together. At the rear sits a revised rear bumper with a chrome strip, plus a new rear bootlid garnish with the Proton script. New 15-inch two-tone multi-spoke alloy wheels complete the look.

Inside, the Persona keeps its black and beige colour scheme but gains a frameless rear-view mirror, new part-leather upholstery and a gearknob from the X70, complete with a leather boot. You also now get features such as automatic headlights and an auto up/down driver’s side window (previously only auto down), and like the Iriz, the Persona has a new instrument cluster with cleaner dials and a large colour multi-info display.

You’ll also find a new infotainment system – a version of the Geely Smart Ecosystem (GKUI) developed in collaboration with ECARX – with a seven-inch touchscreen and the same “Hi Proton” voice control function as the X70 (minus a few commands for some of the vehicle features). As with the X70 and Iriz, the Persona gets internet connectivity via a built-in eSIM, which Proton says is a first for the segment.

The powertrain remains unchanged – there’s a 1.6 litre VVT four-cylinder petrol engine that produces 107 hp at 5,750 rpm and 150 Nm of torque at 4,000 rpm, paired to either a five-speed manual gearbox or a CVT. Proton says that the CVT has been recalibrated to reduce fuel consumption by around three to four percent, and changes have also been made to achieve improved braking performance and refinement.

As before, there are three variants – Standard, Executive and Premium – and the specs are as follows:

Proton Persona 1.6 Standard MT/CVT
Gets as standard:

Engine and transmission

  • 1.6 litre VVT engine
  • 1,597 cc naturally-aspirated four-cylinder petrol
  • 107 hp at 5,750 rpm, 150 Nm at 4,000 rpm
  • Five-speed manual gearbox or CVT
  • ECO Drive Assist light
  • MacPherson strut front suspension, torsion beam rear
  • Ventilated front disc brakes, rear drums

Exterior

  • Reflector halogen headlights
  • 15-inch alloy wheels
  • Shark fin antenna
  • Bootlid spoiler

Interior

  • Manual air-conditioning
  • Fabric upholstery
  • Monochrome multi-info display
  • Radio/CD player with Bluetooth and USB connectivity
  • Two speakers
  • Front and rear parking sensors
  • Two rear USB ports
  • 60:40 split-folding rear seats

Safety

  • Dual airbags
  • ABS with EBD and brake assist
  • Stability control
  • Rear ISOFIX child seat anchors

Proton Persona 1.6 Executive CVT
Adds on:

Exterior

  • LED daytime running lights
  • Keyless entry

Interior

  • Push-button start
  • Part-leather upholstery
  • Multifunction steering wheel
  • Colour multi-info display
  • Auto down/up driver’s side window
  • Seven-inch infotainment touchscreen
  • Four speakers
  • Reverse camera with dynamic guide lines

Proton Persona 1.6 Premium CVT
Adds on:

Exterior

  • Automatic headlights

Interior

  • Leather-wrapped steering wheel
  • Leather-wrapped gearknob with boot
  • Frameless rear-view mirror
  • 4G internet
  • Voice command, navigation, music streaming

Safety

  • Six airbags (front, side, curtain)

Five colours will be offered, including Jet Grey, Snow White, Ruby Red, Rosewood Maroon and Armour Silver. All colours are new for the Persona and come from Geely’s colour palette, except from Ruby Red which is a Proton hue.



GALLERY: 2019 Proton Persona 1.6 Executive






GALLERY: 2019 Proton Persona 1.6 Premium