Honda opens first 3S centre in Bintulu, Sarawak

Honda opens first 3S centre in Bintulu, Sarawak

There’s a new Honda 3S centre in Bintulu, the first for the brand in the Sarawak city. Operated by Kemena Auto, it is located at Lot 14728, Jalan Tun Hussein Onn.

Kemena Auto has invested RM11 million in the new outlet, which sits on a 43,560 sq.ft plot of land. It’s equipped with 10 bays – comprising six service bays, three general repair bays and one tyre service bay – that can accommodate up to 40 cars per day. The facility has customer lounges, complimentary WiFi, a kid’s corner, surau and free flow of food and beverages. Customers can also perform road tax and insurance renewal at the 3S centre.

“East Malaysia is a region with growing potential and great opportunity, which has made it an important market for Honda Malaysia. The East Malaysia expansion started four years ago and currently we have 13 dealerships with seven of them located in Sarawak. As the only dealership in Bintulu, we strongly believe that Kemena Auto will provide outstanding sales and after-sales services to our customers in this area,” said Honda Malaysia MD and CEO Toichi Ishiyama.

On Honda Malaysia’s sales performance, Ishiyama revealed that 2019 sales up to May was more than 38,800 units. This also means that nearly halfway into the year, Honda maintains its position as the top selling non-national brand, and second overall behind Perodua. The biggest contributor was the City at 33%, followed by the HR-V at 21% and the CR-V at 14%. Honda’s East Malaysia sales contributed 6% to the year-to-date tally. Of this, over 1,300 units were sold in Sarawak, making up 60% of total EM sales.

Service intake has also risen in tandem with sales growth. For the first five months of 2019, 567,200 units came through dealers’ doors, a 12% increase year-on-year.

To make an appointment with Kemena Auto, call 086-342899 (sales) or 086-342599 (service).

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.



  • Blue On Blue on Jun 26, 2019 at 11:56 am

    P1 service – good, excellent condition and more efficient
    Honda service – worst, terrible condition, not very efficient

    Well-loved. Like or Dislike: Thumb up 103 Thumb down 28
    • Proton – come any day to complain on problems, they get the part to fix it on same day.

      Honda – take leave come on weekday to complain because they only entertain complaints on weekdays no matter how serious. Then if pomen cannot find the problem, must take another AL to come for pomen thorough check. And then, if they can find the fault must take another day leave to come and get it fixed because they don’t have the part in stock (even when this is a common problem).

      Like or Dislike: Thumb up 28 Thumb down 3
      • Jeremy on Jun 26, 2019 at 6:17 pm

        Yeah, happen to me! Need to spend my annual leaves just to go repair my car. Luckily still under warranty or I flipped table and smash their showcars. This kind of customer service is really down the drain!

        Like or Dislike: Thumb up 8 Thumb down 3
  • skodamalaysia on Jun 26, 2019 at 1:32 pm

    Honda civic hatchback CKD please

    Like or Dislike: Thumb up 0 Thumb down 0
    • Jeremy on Jun 26, 2019 at 6:18 pm

      Then will have plenty of poorman’s copycat Ah Beng Civic Type R on the road. Some will think its really one and drive them dangerously. so no thank you.

      Like or Dislike: Thumb up 2 Thumb down 1

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