Following overseas launches in Indonesia, Australia and Brunei, the Proton Suprima S arrives in Thailand. The hatchback has turned up at the ongoing 2013 Thai Motor Expo, and is available in a sole Premium variant for 805k baht (RM80,900), on-the-road. It joins the Preve, Saga FLX, Gen 2 and Exora Bold in Proton’s Thai range.
“The global automotive landscape is now more competitive than ever,” said COO Hisham Othman. “However, despite the challenges we face from our competitors, we remain confident that the brand will keep growing, and our products will continue to be well received here, as the Suprima S joins a strong stable of Proton models in Thailand.”
The Proton Suprima S was launched in Brunei only last week, also in a sole Premium variant. Australia is the only overseas country so far to get more than one variant – the GX and GXR mirrors our Executive and Premium variants respectively in terms of equipment.
We reported recently that Proton has plans to re-enter the UK with three new models – they should be the Exora Bold, Preve CFE and Suprima S. The Suprima S is set to offer a six-speed manual version in Australia and the UK from next year. South Africa is another mentioned target export market, but when that will happen is unknown at this juncture.
Gallery includes photos from the Brunei launch.
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AI-generated Summary ✨
Comments on the Proton Suprima S launch in Thailand are mixed, with many critics highlighting disappointing build quality, lack of safety features like VSC, and high pricing compared to competitors like Nissan, Honda, and Toyota. Several mention that Proton cars are overpriced, underspec, and less reliable, with some criticizing Proton’s marketing approach and poor sales performance in Thailand. Others appreciate Proton’s presence but remain skeptical about its competitiveness and quality in the market.