2019 year in review and what’s to come in 2020 – tough year for Mercedes-Benz and BMW, but Volvo soars

2019 year in review and what’s to come in 2020 – tough year for Mercedes-Benz and BMW, but Volvo soars

Having looked at how the national carmakers and Japanese brands fared in 2019, we continue on the year that was with the premium brands. It was a mixed year for players in the segment, with most of the activity coming from the German marques, as expected. The usual duo led the way in with the introductions this year, but it was a bumper year for the four rings as well.

Things were however a whole lot quieter for many players, and although this will change in 2020 for some, it doesn’t look rosy for at least one.

A slew of Audis. Really?

2019 year in review and what’s to come in 2020 – tough year for Mercedes-Benz and BMW, but Volvo soars

The brand that has always played bridesmaid to the two other Germans made a real go of it this year, introducing no less than 10 models in 2019. Amazing, really, when you consider how quiet it has been in recent years, with only the occasional low-key introduction to signal that it was still around.

The action started in March with the debut of four vehicles, three of which were new. The Q7 received a specification update, but it was the Q2, Q5 and Q8 that made for the news, with their arrival significantly bumping up the Audi SUV count in the country at a go. The second-gen Q3, meanwhile, joined the party late in the year.

Sedans – and fastbacks – were not forgotten in the rare Audi blitz. April saw the introduction of the A3 Sedan, with the C8-generation A6 and D5 A8L entering the showrooms in June before making their working debut in August. Elsewhere, the second-gen F5 A5 Sportback and the C8 A7 Sportback went on preview for a bit before they made they were officially launched.

That’s quite a haul from Ingolstadt. Whether Audi Malaysia continues to play aggressive in 2020 remains to be seen, but Audi fans surely won’t complain if it does. In terms of what’s coming, the facelifted B9 A4 should be one of the highlights next year.

Monthly debuts from BMW

2019 year in review and what’s to come in 2020 – tough year for Mercedes-Benz and BMW, but Volvo soars

BMW Malaysia started out their campaign in January with two M Performance Editions, which essentially signed out the F30 330e and F15 X5 xDrive40e, and these were each limited to 300 units. Next up, the G20 3 Series, which arrived as a CBU 330i in March, and its debut also saw a full catalogue of M Performance parts being introduced.

The same month saw the debut of the G15 8 Series, and a month later, to show that the G30 5 Series wasn’t forgotten, the company brought the 520i Luxury and 530e M Sport variants into the market. The all-electric i3s was also launched in April, but final pricing was only announced in August.

In May, the G02 X4 M Sport went the CKD route (pricing revealed in June), and the G05 X5 and F39 X2 M35i went on preview, ahead of their official pricing being announced in July. The F87 M2 Competition was next up to bat in June, making its debut in Sepang, and this was followed by the X7 SUV in July.

The month also saw the G29 Z4 sDrive 30i and facelifted G12 7 Series being announced, the latter continuing on with a 740Le xDrive badge designation. In September, another variant was added to the G01 X3 range in the form of an xDrive30i M Sport model, and the G20 3 Series went the CKD route, retaining the 330i variant.

Models to look forward to in 2020 are likely to include the F40 1 Series, the F48 X1 facelift, G06 X6 and Munich’s answer to the CLA, the F44 2 Series Gran Coupe. The G20 3 Series range will also expand with the upcoming 320i, although there’s still no word on when the 330e plug-in hybrid will arrive, or whether it is even coming. Guess we’ll know in 2020.

Lexus rolls on, while Infiniti stalls

2019 year in review and what’s to come in 2020 – tough year for Mercedes-Benz and BMW, but Volvo soars

It wasn’t until June that Lexus Malaysia got into the swing of things with the refreshed NX 300, in three variant forms (Urban, Premium and F Sport). The facelift has been around since 2018, but the latest update adds on kit such as Lexus Safety System + while lowering prices.

The seventh-generation ES sedan made its debut as an ES 250 model in September, in two trim levels, Premium and Luxury. The same month saw the RX facelift making its way to Malaysia, with the RX 300 going on sale in Premium, Luxury and F Sport guise.

The coming year will see the introduction of the UX, which was first seen here in 2018 when it was previewed at KLIMS. At that point Lexus Malaysia said there were no plans to bring it in, but it looks like that has changed, and the SUV is slated for our market.

No cheer however for its fellow automaker Infiniti. With the brand languishing globally and in the midst of a restructuring (which will see it exit Europe completely and focus on the United States and China), it’s no surprise that the turnout of new models this year locally was zilch. The brand remains in the country, but with the KL showroom having closed (operations have been moved back to Edaran Tan Chong Motor premises), one wonders how long before the carmaker calls it quits in Malaysia.

The tristar juggernaut chugs along

2019 year in review and what’s to come in 2020 – tough year for Mercedes-Benz and BMW, but Volvo soars

As 2019 draws to a close, and unless something dramatic takes place in the sales charts, it looks like Mercedes-Benz Malaysia will still hold on to its best-seller title for another year, edging out BMW once more. However, this year won’t be like 2018, because the overall numbers are down for both – up to November, MAA figures reveal that Mercedes sales are down by 24% and BMW, down by 19.6%, year-on-year.

It hasn’t been for a lack of trying or products, with the introduction of new cards at every opportunity continuing to be very much the game plan. The ball started rolling with the introduction of the W213 E350, equipped with the automaker’s new M264 engine, in March. The E200 Sportstyle and E300 Exclusive, bearing new engines and kit, were also launched at that point. The same month also saw the pre-facelift C253 GLC 300 making its debut.

Next to arrive was the V177 A-Class Sedan in A200 and A250 forms. This was followed by the Mercedes-AMG C63S Sedan and Coupe facelifts, along with the AMG GT 4-Door Coupe, which went on sale here in GT 43, GT 53 and GT 63S 4Matic+ forms. Then, the W222 S 560 e PHEV came along in June at the same evebt that gave the all-electric EQC its ASEAN debut.

The AMG A35 Sedan was introduced in September, and October was a busy month for the brand, with the W247 B-Class, C190 Mercedes-AMG GT R and GT C facelifts and X156 GLA 200 Style being introduced to the market. Rounding off the new product list for 2019 was the X253 GLC and C253 GLC Coupe facelifts, which were launched earlier this month. The refreshed SUVs also debuted Mercedes me connect, which will make its way on to upcoming models.

Expect no let-up in the introductions in 2020. Among these will be the second-gen C118 CLA, H247 GLA, X247 GLB, C167 GLE Coupe and the W213 E-Class facelift. The EQC is also slated to arrive in 2020.

MINI adventures continue

2019 year in review and what’s to come in 2020 – tough year for Mercedes-Benz and BMW, but Volvo soars

The brand’s first product introduction this year was the F60 Cooper S Countryman Pure in April. This was followed by the F57 Cooper S Convertible in July. The latter was a small scale outing, with a run limited to only 20 units.

Nothing like a commemorative edition to evoke nostalgia (and add to sales), and that was certainly the case when the 60 Years Edition popped up in August. The model is a 60-unit limited-edition offering based on the Cooper S 3 Door hatch.

Elsewhere, the F54 Clubman facelift premiered in November, going on sale here in sole Cooper S form. The John Cooper Works Clubman and Countryman were also unveiled at the same time. The next year should see the MINI Electric among the new introductions heading to our shores.

Short but Swede

2019 year in review and what’s to come in 2020 – tough year for Mercedes-Benz and BMW, but Volvo soars

There were only two new Volvos coming our way this year, and both arrived towards the tail-end of it, but despite this the Swedish brand has been gaining traction – up to November, it sold 1,691 cars, 32% up from the 1,279 units it had achieved by the same time last year. Doesn’t sound like much, but when you consider that the German brands will sell less this year than in 2018, it’s a big plus on the brand’s report card.

The much-awaited third-generation S60 finally made its way here in October, going on sale in solitary T8 R-Design guise. While initial units are fully imported (CBU), local assembly is set to start later on, with no changes expected in the specifications when CKD production begins.

The XC90 facelift was the other, the refresh bringing about minor design tweaks, new kit and a bigger battery for the T8 Twin Engine, which increases the pure electric driving range, all accomplished without raising the price from before. The brand also introduced a leather dashboard for the T8 versions of the S90, XC60 and pre-facelift XC90 in August.

No new cats, nothing roving on the ground either

2019 year in review and what’s to come in 2020 – tough year for Mercedes-Benz and BMW, but Volvo soars

With no new product introductions in the past 12 months, Jaguar Land Rover Malaysia continued to sell what it had in 2019, but there should be a fair bit of activity next year. On the Jaguar front, while the I-Pace has been teased on the local website, it surely won’t be the next in.

That honour should go to the E-Pace – the SUV, first seen locally at our PACE 2018 event, was sighted in the country earlier this month, so it shouldn’t be long before it finally makes its long-awaited local debut. It will be joined by the second-gen Range Rover Evoque, which was previewed at PACE 2019, and was spotted this month undergoing vehicle type approval (VTA).

As for the new Land Rover Defender, don’t hold your breath too long waiting for it to show up that fast – any sign of it will likely be well into the second half of the year at the earliest, given that Australia only gets it in June. High right-hand drive demand might also delay timelines.

Taycan get it out fast enough

2019 year in review and what’s to come in 2020 – tough year for Mercedes-Benz and BMW, but Volvo soars

No shortage of ground activities – and customer engagement – in Sepang this year for Porsche, but in terms of product launches things were rather on the quiet side. The biggest bang was the introduction of the 992-generation 911 in July, the eighth-gen making its local debut in Carrera S and 4S guise.

Two versions of the Macan facelift were also introduced, the base 2.0 litre in June and the Macan S in August. Earlier in the year, Sime Darby Auto Performance revealed a 15-unit, limited-run 718 Cayman SportDesign edition for the Malaysian market.

Models due next year should include the Cayenne Coupe, but all eyes are of course on the new all-electric Taycan. We do know its set to arrive in 2020, but now we know around when – it’s due in around eight months. According to the folks at Porsche Asia Pacific, the first examples for Malaysia are due sometime in August, and we’ll be getting the Turbo and Turbo S first, well ahead of the entry-level 4S.

This post is one of several in our multi-part “2019 year in review and what’s to come in 2020” series, which covers a variety of major brands, albeit in different groupings. You can check out our earlier posts focusing on other brands as listed below:

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • Janna Nick's Fans on Dec 24, 2019 at 5:09 pm

    BMW kosong one. No AEB, no adaptive cruise control from 0km/h like The T. Corolla Mazda3

    Like or Dislike: Thumb up 14 Thumb down 15
  • Tahniah!
    VolvoCars, Geely, P1, Lotus > all

    Like or Dislike: Thumb up 9 Thumb down 4
  • Questions on Dec 24, 2019 at 5:36 pm

    When X1 Facelift coming??

    Like or Dislike: Thumb up 11 Thumb down 5
  • Questions on Dec 24, 2019 at 5:46 pm

    When is X1 facelift launching?

    Like or Dislike: Thumb up 6 Thumb down 3
  • Volvo sister on Dec 24, 2019 at 7:14 pm

    Volvo is not going to make it here as it is not premium if compare to German.

    Like or Dislike: Thumb up 7 Thumb down 15
    • Jeremy on Dec 26, 2019 at 2:15 pm

      Volvo is slightly under the brandnames of Mercedes Benz and BMW but in terms of luxury feel it doesn’t lose much. Only deluded brands like Mazda thought they are premium just by upcar their car prices and expects MB, BMW, Volvo customers to buy them.

      Like or Dislike: Thumb up 8 Thumb down 1
  • Raja Kamarul on Dec 24, 2019 at 7:31 pm

    Audi really needs to get their CKD programme started. But from insider sources, it seems that ain’t going to happen.

    So they keep going the way they do; if the 3 series is priced at 245k, they will spec down their A4 to be in the price range. So us fans get a poorly specified A4 while we salivate at the ones available in Singapore, or via parallel importers.

    Good luck.

    Like or Dislike: Thumb up 8 Thumb down 1
    • JOACHIM on Dec 25, 2019 at 4:55 pm

      Audis are not worth it. Overpriced Volkswagens.

      Like or Dislike: Thumb up 5 Thumb down 2
    • Audi is not going to make it in Malaysia cos it is more or less a glorified VW meaning a German non premium offering above VW . Sales number is not good leading to RIP.

      Same goes for Lexus , it is not going far either in Malaysia cos it is a glorified Toyota and not premium. Sales number are relatively low too.

      Land Rover and Jaguar are money pits and is not going to far any further .Charging high price for poor quality finishing and poor reliability meaning they are less sought after not premium at all. Sales number are very , very low and will these brands exit from here , is the question?

      Mercedes brand are reputable Taxi image brand hence the exclusiveness and premium image is not great and hence , leading to a non premium German product (either a taxi or a limousine image )offering from third parties point of view. In Germany itself, Mercedes is just a working horse and not branded as premium at all . Sales in Malaysia are dropping too.

      BMWs are money pits brand hence so called ” poor man or gangster premium image ” not very enticing premium image at all hence a non German premium brand too. sales had been dropping .

      The only cars that are premium and luxuries shall be a Roll Royce or Bentley

      So which are the actual premium brands and not used as Taxi?

      Like or Dislike: Thumb up 8 Thumb down 4
    • Semi-Value (Member) on Dec 26, 2019 at 12:48 pm

      its ok. nobody wants a glorified vw.

      Like or Dislike: Thumb up 11 Thumb down 1
  • If dont want headache….just get the Lexus, bulletproof…cfirm no problem at least for the 1st 6-7 years..and great after sales services too

    Like or Dislike: Thumb up 0 Thumb down 6
    • Victoria on Dec 26, 2019 at 6:31 pm

      If you do not mind owning boring , unexciting , dated cockpit , lesser safety features and dated technologies, can consider the Lexus.’

      Other Premium Brands are said to offer more advance features , better technologies and more exciting to own.

      So choosing the desirable Premium Brands rest in the eyes of the beholder as buyers of these so called “Premium Brands Categories” do not perceived RV as their top priorities due to their higher income brackets and affordability .

      Like or Dislike: Thumb up 1 Thumb down 0
 

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