VIDEO: Proton Persona teaser feat. Fazura, Zul Ariffin

Proton has released a video teaser of the new Proton Persona, which will be officially launched next week. The 15-second clip posted on the national carmaker’s Facebook page appears to be a short version of a launch “movie”.

It certainly has box office credentials. Produced by KRU Studios, helmed by Polis EVO director Ghaz Abu Bakar and featuring big local stars Nur Fazura and Zul Ariffin, the “Faz & Fairuz” film obviously takes inspiration from Hollywood’s successful Fast & Furious franchise.

The two stars find themselves in a mission to “hijack” the new Proton, and the very lawa actress comments that the Persona is lawa. Our macho man then thumbs the push start button of the sedan, which rolls out of a truck on to the road. The sporty and bodykitted face of the Persona is shown briefly at the end.

Proton Persona open for booking

But you’ve already seen the face of the new Proton, which is now open for booking. The refundable booking fee is RM300, with an indicative price range of RM47,000 to RM61,000 in Peninsular Malaysia and RM49,000 to RM63,000 in Sabah/Sarawak.

For that, you’ll get an Iriz-based sedan powered by a 1.6 litre naturally-aspirated VVT engine as the B-segment hatchback, making 107 hp at 5,750 rpm and 150 Nm at 4,000 rpm. The Standard variant gets a choice of either a five-speed manual gearbox or a CVT; all other models (Executive, Premium and Premium SE are the other trim levels) are only available with the CVT.

Active safety kit – including ABS with EBD and brake assist, Vehicle Stability Control (VSC), Hill Hold Assist (HHA) and Isofix child seat anchors – comes as standard across the range.

Kit count on the Standard variant includes dual airbags, grey 15-inch turbine design alloy wheels, power-adjustable side mirrors and a single-DIN Bluetooth-enabled radio. Move up to the Executive and one gains body-coloured side mirrors and door handles, front fog lights, a bootlid lip spoiler, a double-DIN head unit, USB charging ports and a 60:40 split-folding rear bench.

At the top of the range, the Premium gains six airbags, silver wheels, black B-pillar trim, power-folding side mirrors, keyless entry, push-button start, an Android-based touchscreen infotainment system with navigation and a reverse camera and leather upholstery. Premium SE adds on a dual-tone bodykit.

Buyers can choose from six colours – Cotton White, Fire Red, Sterling Silver, Graphite Grey, Quartz Black and a new colour for the carmaker, Carnelian Brown, which is the hero colour for the second-gen Persona. Proton is offering three years free service (parts and labour included) for bookings made by September 30.

We’ve driven the new Persona – read our first impressions test drive report to learn more.

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • Lockhart on Aug 19, 2016 at 1:19 pm

    Ada celebrity, ada persona, ada amoi

    Like or Dislike: Thumb up 30 Thumb down 0
    • Jaguh global on Aug 19, 2016 at 3:02 pm

      Sorry Amoi only prefer Toyota Vios or Honda City.

      Like or Dislike: Thumb up 7 Thumb down 59
      • Amoi nowadays also got brain.. they know sub standard design & engineering in Vios shud not be in same category with city..
        Vios : overprice but under-specs persona

        Like or Dislike: Thumb up 0 Thumb down 0
      • Tease here, tease there until Matt Damon also sien liao. Just close down already lah! Oh wai…

        Like or Dislike: Thumb up 0 Thumb down 0
      • Same L00 on Aug 20, 2016 at 11:09 pm

        Sendiri cakap sendiri Syok! No one will spend money buy junk, not even proton supporters. They only support by talkok!

        Like or Dislike: Thumb up 3 Thumb down 16
  • tokmoh. on Aug 19, 2016 at 1:35 pm

    Hidden due to lowcomment rating. Click here to see.

    Poorly-rated. Like or Dislike: Thumb up 43 Thumb down 168
    • Boboy on Aug 19, 2016 at 2:55 pm

      Bila ada promo bising. Bila xde promo pun bising. Pastu kata Proton xpandai market kan kereta lah apa lah. Kalau dah dasar bising tu memang xboleh jadi pape dah

      Like or Dislike: Thumb up 21 Thumb down 1
    • Everyday i drove past apple billboard
      Apple bodoh? Hmmm

      I didnt know there’s a hospital inside zoo negara that breed this mentality

      Like or Dislike: Thumb up 0 Thumb down 0
    • atokkk - not real one on Aug 19, 2016 at 8:48 pm

      dah dah lah tokmok… shutup !!!!
      dah sakit bebenor nampaknye….. LOL

      Like or Dislike: Thumb up 0 Thumb down 0
    • wtf.. r you menyibuk.. ur butt dah panas ke

      Like or Dislike: Thumb up 2 Thumb down 9
  • tokmoh. on Aug 19, 2016 at 1:41 pm

    Hidden due to lowcomment rating. Click here to see.

    Poorly-rated. Like or Dislike: Thumb up 14 Thumb down 126
    • azrai on Aug 19, 2016 at 4:46 pm

      Musa Hitam wrote cabinet called Dr.M Tok Bomoh during his 82-85 stunt.

      Like or Dislike: Thumb up 0 Thumb down 0
    • Dok rok chetong on Aug 19, 2016 at 7:05 pm

      If proton tak buat teaser ko kutuk jugak..kalau buat teaser lebih kurang ko kutuk jugak..so people like you will kutuk everything..duk diam2 la..bukan nak kena paksa kau beli pon..ko kira hebat sebab ko boleh hack system proton sampai ko tau booking kosong lagi..pergghh..hahaha

      Like or Dislike: Thumb up 0 Thumb down 0
    • atokkk - not real one on Aug 19, 2016 at 8:50 pm

      that’s it.. manusia busukkkkk hati

      Like or Dislike: Thumb up 0 Thumb down 0
    • Lee Kum Kee on Aug 20, 2016 at 2:01 am

      Why so serious meh? topkek

      Like or Dislike: Thumb up 13 Thumb down 2
  • Observer on Aug 19, 2016 at 1:42 pm

    With timing belt engine nobody is interested. No point using the teaser. Hurry up install the latest Ricardo timing chain engine from UK. Why wait till 2017. Proton too slow to follow the trend. Infidel ( kafir ) manufacturers from Japan, Korea,UK, USA, Germany , France and etc already revert back to timing chain engine.

    Like or Dislike: Thumb up 15 Thumb down 112
    • mattdamfan on Aug 19, 2016 at 2:43 pm

      Why wait are words from instant car manufacturer that design car then straight goes into showroom.

      No need test, just buy!

      Like or Dislike: Thumb up 3 Thumb down 0
    • krs189 on Aug 19, 2016 at 2:56 pm

      Ford award winning ecoboost engine uses timing belt

      Volvo new Drive-E engine range also uses timing belt

      your point?

      Well-loved. Like or Dislike: Thumb up 105 Thumb down 3
      • Observer on Aug 20, 2016 at 9:48 am

        If that is the case just follow Volvo and Ford, continued with the timing belt engine. We love your timing belt Campro and its later VVT Campro
        family engine. Just play the same engine but modify a little bit here and there. CPS, IAFM and other gimmicks. Good value for money.

        Like or Dislike: Thumb up 0 Thumb down 0
    • krs189 on Aug 19, 2016 at 2:58 pm

      Oh and by the way Kafir does not mean infidel. Get your facts right before barking on the internet.

      Well-loved. Like or Dislike: Thumb up 67 Thumb down 1
    • kzm (Member) on Aug 19, 2016 at 3:14 pm

      U want unfinish n incomplete engine? Dont complaint later lor..

      Like or Dislike: Thumb up 37 Thumb down 0
    • Antibodo on Aug 19, 2016 at 9:11 pm

      Observer…bodo punya comment..

      Like or Dislike: Thumb up 3 Thumb down 0
  • Lee Kum Kee on Aug 19, 2016 at 1:44 pm

    Are we sure ‘lawa’ refers to the car? Seems the actress was looking at the guy’s mid-sections? Plausible since the video is too dark. Lol.

    Like or Dislike: Thumb up 5 Thumb down 29
  • Pintaras on Aug 19, 2016 at 1:49 pm

    Saya ingin booking tahun 2018 Persona

    Like or Dislike: Thumb up 10 Thumb down 3
  • Silthice on Aug 19, 2016 at 1:51 pm

    After iriz sedan, now it’s time ⌚ for iriz mpv (like alza) or iriz suv (like HR-V) with TGDi

    Like or Dislike: Thumb up 21 Thumb down 2
  • Lumpini on Aug 19, 2016 at 1:57 pm

    Teaser after teaser after teaser

    Like or Dislike: Thumb up 7 Thumb down 17
  • Azman on Aug 19, 2016 at 2:01 pm

    When Bezza was Launched, I thought Proton finished! But after seeing the real-life Bezza on the road… it looks really bad esp from the 3/4 rear. Proton Persona may just really be the TRUE game changer now.

    Well-loved. Like or Dislike: Thumb up 126 Thumb down 11
    • atifjeelan on Aug 19, 2016 at 2:51 pm

      Bezza for me quite ugly, but still people want it because of price and toyota-daihatsu technology installed in it. sa

      Like or Dislike: Thumb up 4 Thumb down 0
    • atifjeelan on Aug 19, 2016 at 3:00 pm

      Bezza is a nice attempt by P2 in showing their capabilities in producing self-develop product. For this first P2 baby sedan, for me quite ugly, but still people want it because of toyota-daihatsu technology installed in it.
      Proton Persona in the other hand is a on going maturity product in term of technology, safety wise and also nice design but still people afraid to spend their money because of P1 past bad reputation.
      I believe under new management, Proton will go further.

      Well-loved. Like or Dislike: Thumb up 67 Thumb down 9
    • ferrari_cousin on Aug 19, 2016 at 3:02 pm

      Bezza’s booking of 20,000 in less than a month of launching STILL NOT a game changer for u? Hmmmmm….

      Like or Dislike: Thumb up 12 Thumb down 46
      • Undi BN on Aug 19, 2016 at 5:12 pm

        Not game changer but only proves ONE thing… Malaysians are poorer than ever

        Like or Dislike: Thumb up 0 Thumb down 0
      • Dok rok chetong on Aug 19, 2016 at 7:07 pm

        Reallyy 20k half a month ???? Hahahah…then should everywhere on the streets now because at least 10k already registered with that booking taking 50% conversion..hihihi

        Like or Dislike: Thumb up 1 Thumb down 1
      • atokkk - not real one on Aug 19, 2016 at 9:23 pm

        what a pity. do you know how.they count the booking number?… do calls consider.booking?

        Like or Dislike: Thumb up 0 Thumb down 0
    • iriz sedan on Aug 19, 2016 at 3:21 pm

      indeed, after saw bezza in front of my very own eyes, I feel those bezza buyer will regret everyday. well they might get the little fuel eficient but they got to live everyday with the bad thin & tall look, high ground clearence, bad comfort, overpriced for 1.3liter & too small. thats a 4 seater car, not 5 seater. if 3 people get at the back, one person cant laid his back at the seat, cmon..

      by the way, back to the topic, the tester kind of too fast or too short.. like, watahel did I just watch.

      Well-loved. Like or Dislike: Thumb up 65 Thumb down 8
      • Jonn Dol on Aug 19, 2016 at 4:06 pm

        Once the New Persona & New Saga unveiled this year, Bezza will feel the heat..The new offerings from Proton looks & feel superb.

        Like or Dislike: Thumb up 5 Thumb down 1
      • Mamat22 on Aug 19, 2016 at 4:19 pm

        Tester you only got in supermarket lor, Im pretty sure its teaser you want say right?

        Like or Dislike: Thumb up 0 Thumb down 0
      • Proudbezzaowner on Aug 20, 2016 at 2:06 pm

        You can feel what YOU want to, doesn’t reflects bezza owners at all :p

        Like or Dislike: Thumb up 2 Thumb down 3
      • No proton ever on Aug 21, 2016 at 12:48 am

        Persona. Total laughing stock by other carmaker. Sale figure will tell. Bye2 proton

        Like or Dislike: Thumb up 0 Thumb down 7
    • AkooIm on Aug 19, 2016 at 3:45 pm

      LOL… that’s not always the case bro… nowadays people main consideration is realibility and good perception before the good look itself, which Proton failed miserably…
      Open your eyes, and see how many Preve or Suprima S (RM73k+ for full premium spec) compared to Honda City or Jazz pekak (RM77K+ for a sad base spec with rim kompang only)… Game changer in dreams only la…

      Like or Dislike: Thumb up 2 Thumb down 3
    • Lee Kum Kee on Aug 20, 2016 at 2:08 am

      Somehow i tend to agree. Been seeing a number of Bezzas in Serdang, Puchong and PUJ. Car reminds me of Saga BLM introduced in late 2000s. Backward styling.

      Like or Dislike: Thumb up 13 Thumb down 2
      • Just a lough when see people riding Bezza with so arrogant. Celok sana , celok sini.. They though Bezza is BMW ka?.. I really dont understand… Or are they trying to kill them self? with that unsafe car..

        Like or Dislike: Thumb up 4 Thumb down 0
    • No proton ever on Aug 21, 2016 at 12:43 am

      Game changer? Wtf. Another proton fan living in dreams. We will see how the game changer change proton. I bet… The only change gonna be is begging for another bail out

      Like or Dislike: Thumb up 1 Thumb down 3
  • Migon on Aug 19, 2016 at 2:36 pm

    Kejap tutup litup.

    Kejap tayang2,

    whats this?! very lucah la. lol.

    Like or Dislike: Thumb up 32 Thumb down 14
  • teaser tutup buka sikit sana sini..

    pastu offer open for booking..

    WTH? since inspira back in 2010.

    takut org tgk pastu tak minat?

    Like or Dislike: Thumb up 0 Thumb down 2
    • Cannot beat bezza, first design then go straight to showroom.
      No testing needed!

      Like or Dislike: Thumb up 0 Thumb down 2
  • Fail Potong Teaser on Aug 19, 2016 at 6:36 pm

    Satu cara nak tahu ini Proton apa, tekan Start engine dan enjin mati lepas jalan keluar trailer, alamak, ni memang Potong Iriz Sedan…apa nama persona baru konon !!! LOL :p

    Like or Dislike: Thumb up 0 Thumb down 0
  • inspira owner on Aug 19, 2016 at 8:42 pm

    Zul and fazura pun takkan beli la ini persona…

    Like or Dislike: Thumb up 0 Thumb down 0
  • WarpStorm on Aug 20, 2016 at 11:36 am

    Cool. Anyway, any news about Proton new SUV?

    Like or Dislike: Thumb up 2 Thumb down 0
  • Antoi on Aug 20, 2016 at 12:01 pm

    Haiyaaaa…. why so many -ve comments. Support malaysian brand loh.

    Like or Dislike: Thumb up 3 Thumb down 0
  • All these projects undertaken by proton clowns are just to keep them employed, not so much of making money.

    Like or Dislike: Thumb up 0 Thumb down 3
  • Kuai koci masak on Aug 21, 2016 at 10:35 am

    Asal bukan Proton……I will buy the car…

    Like or Dislike: Thumb up 0 Thumb down 3
  • People are sick and tired of Proton. It never change. Still giving shit garbage cars to Malaysians. I will never risk spending 60k of my hard earned money on such a garbage. It doesn’t gimme any peace of mind. The perception of Proton is so bad right now that it’ll forever be at the bottom of consumers list. Unless it is selling at dirt cheap at 35k. At such a high price I’ll rather go for Almera or top up a little more I get the much better Vios. Proton will forever be a failure

    Like or Dislike: Thumb up 5 Thumb down 11
    • Siaran ulangan astro

      Like or Dislike: Thumb up 0 Thumb down 0
    • Andas on Aug 22, 2016 at 10:51 am

      Ayoo.. why need corner eh? If its a garbage, u will never buy it or even own it if p1 give u free leh.. just say that u can afford for 35k car, go to any car showroom AND they wil show u bike showroom.. u can get 7 kapcais summore leh..

      Like or Dislike: Thumb up 1 Thumb down 0
    • John L on Aug 22, 2016 at 11:11 pm

      Ok la.. we know your dream car is Perodua Death Axis.

      Like or Dislike: Thumb up 0 Thumb down 0
  • Hentamjela on Aug 22, 2016 at 7:17 am

    Pelik org malaysia ni kalau dah tak suka diam aja la ni tak habis melalak kat sini buat apa….akai ada ka….bodo

    Like or Dislike: Thumb up 2 Thumb down 0
 

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