After two designs based on the Proton Suprima S, national research and development centre for information and communication technology MIMOS is back with a teaser of a new SUV design, called the Proton Bayu. So far, only one sketch has been released, showing the rear three-quarter view. As with the previous two efforts, the Bayu was designed by the agency’s head of industrial design Saharudin Busri.
Whereas Saharudin’s earlier SUV design, the Suprima X, used the national carmaker’s C-segment hatch as a basis for a more rugged offering, the Bayu appears to be derived from the Geely Boyue. Proton announced last week that it would be building its first SUV based on the Boyue, after it was confirmed that the Chinese conglomerate would be acquiring a major stake in the company.
Looking at the sole image, the basic design of the Boyue is clearly seen here – but Saharudin has made a few visual tweaks to make it his own. The most distinctive change is the large L-shaped chrome trim that starts from the beltline and sweeps up the C-pillar, repeating the brightwork on the lower flanks.
The floating look created by the blacked-out pillars has been retained, but it’s been emphasised by the continuation of the upper chrome window trim across the rear spoiler. Meanwhile, the graphics of the two-piece tail lights have been subtly revised, as has the rear valence design – with side air vents flanking a skid plate incorporating twin exhaust exits. Turbine-design five-spoke alloy wheels complete the look.
The designs created by MIMOS are meant to showcase its expertise in automotive design – the agency, which previously only designed products for its own projects, is offering its design consultancy services to other companies. Its industrial design department has bagged various Red Dot Design Awards for design concepts, and has reached as high as third in the awards’ world ranking in design studio innovation, in 2014.
So, what do you think of the Proton Bayu? Have the changes built on the already handsome design of the Boyue, or could they be improved? Sound off in the comments section after the jump.
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AI-generated Summary ✨
Comments on the Proton Bayu based on Geely Boyue mainly express optimism about its design and potential market impact if priced competitively around RM75,000 to RM95,000. Many appreciate the European-inspired styling and see it as a possible game-changer, especially if the price is lower than comparable models like the HRV or CR-V. There’s anticipation for a quality product that can revitalize Proton’s brand and compete well in the Malaysian market. However, some critics compare it to rebadged Chinese vehicles, express doubts about build quality, and emphasize the importance of pricing, after-sales service, and quality over design. A few comments also touch on the partnership dynamics between Proton and Geely, with mixed feelings about the collaboration’s long-term success.