Proton Preve now assembled in Bangladesh by PHP

The Proton Preve is now assembled in Bangladesh for the local market. Production of the Preve started last month in the country by local conglomerate PHP Family at a plant in the port city of Chittagong, according to The Financial Express. The Preve is the “first ever locally produced car,” the report adds, although Mitsubishi has some activity in the South Asian nation.

The Preve will be a modern addition to Bangladeshi roads, and PHP will have to convince the market to opt for a new Preve over reconditioned imported models. This is the same issue faced by Tan Chong in Myanmar, where the locally-assembled Nissan Sunny (Almera) fights for buyers with recond cars.

This Preve to Bangladesh CKD deal has been talked about for years. It first surfaced in 2014, and in March 2016, Proton said that local production would start in June last year to replace CBU units from Malaysia. The initial agreement between Proton and PHP was for the latter to build 1,200 units of the Preve per annum, with production originally scheduled to start in December 2015.

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • AI-generated Summary ✨

    Comments generally express skepticism about the affordability and market viability of the Proton Preve in Bangladesh, highlighting that the car is priced high relative to local purchasing power. Many note that Bangladeshis predominantly buy reconditioned Japanese cars, which are more affordable, and argue that Proton's entry may struggle due to economic factors. Some comments question the actual pricing, quality, and performance of the assembled Preve, with criticisms of its design and fuel consumption. There is also mixed sentiment about Bangladesh's auto industry potential, with some optimistic about industrial growth and others dismissing Proton's strategy as a failure. Several commenters praise Proton’s efforts in Bangladesh, viewing it as a pioneering step, while others remain doubtful about long-term success and market reception.

  • Anything But Toyota, Greedy Honda, Nissan Tidur on Jun 02, 2017 at 11:51 am

    Wah bangga la

    Well-loved. Like or Dislike: Thumb up 54 Thumb down 1
    • YB Kunta Kinte on Jun 02, 2017 at 1:22 pm

      This is a big joke. Even in Malaysia, Preve failed big time cause it was too expensive. Despite 5 star rating ncap, the car was a total failure cause mahal.

      And this is despite Malaysia being 100x richer than Bangladesh.

      Statistically Bangladesh is confirmed the poorest nation in the world.

      You think people in Bangladesh can afford the Preve when Malaysians themselves could not afford it?

      Even if it is for export from Bangladesh also, people won’t buy globally. Bangladesh is famous for sutera and kapas only, car manufacture and quality people know they fail.

      This is Proton’s marketing research. Spend millions to make this deal happen but got no returns.

      Well-loved. Like or Dislike: Thumb up 110 Thumb down 39
      • karam singh on Jun 02, 2017 at 10:19 pm

        when compared to same segmemt , C-segment
        Preve pretty much cheap
        its a C-segment in B-segment price range

        Like or Dislike: Thumb up 10 Thumb down 15
        • J Revolusi on Jun 02, 2017 at 11:39 pm

          No wonder foreign cars are expensive so that Proton can appear ‘cheap’. Another Proton’s ‘dirty’ tactic

          Like or Dislike: Thumb up 10 Thumb down 6
          • taxer on Jun 03, 2017 at 12:24 pm

            Errrrr tax makes foreign overlord cars more exoensive

            Like or Dislike: Thumb up 5 Thumb down 4
          • karam singh on Jun 03, 2017 at 2:26 pm

            So, When Honda/Toyota using the 3rd world country to assemble their cars also dirty tactic ?
            Its business, CKD price, lower price to assemble.
            Other brands been doing this a lot.

            Actually this helping the Bangladesh got work over there.

            Like or Dislike: Thumb up 14 Thumb down 0
      • fanofthisite on Jun 04, 2017 at 6:33 pm

        please dont comment on wealth and economics. you get an F. If Proton Preve sales moves at snails pace its never so much about segment of Bangladesh population not being able to afford it

        Like or Dislike: Thumb up 5 Thumb down 0
      • Baker Mohammad Siddick on Jul 31, 2018 at 3:39 am

        Good and nice thinking about Bangladesh as if someone is living in a foolish paradise.
        Could please show me your statistics where i can find the beloved Bangladesh as a poorest nation in the world? Bangladeshi people are using japan made car worth starting from US$20,000 and onward. Moreover, we have a couple of German made car dealers such as Mercedes, VW, BMW, and AUDI and you are much aware price of those, i presume . One thing to let you that few Bangladeshi people used proton saga in late 1980 and but now tastes have changed, now they are not using proton branded car anymore. A couple of years ago Govt of Bangladesh added some proton branded car in its fleet but these cars were unable to show optimum performance compared to Japan made car. Right now, most of the cars are dumped in the dumping ground. So, i request you get your facts about Bangladesh.
        i am afraid that i didn’t get any information about “sutera and kapas”.
        Also looking for “Proton’s marketing research” paper.
        The fact is Bangladeshi economy is booming day by day and the reverse thinking may happen in future, not unlikely.

        Like or Dislike: Thumb up 9 Thumb down 0
      • YB Kunta Kinte, Before you talked about statistic on certain country and about the business, get your fat brain and thin knowledge polished and practical.

        Like or Dislike: Thumb up 1 Thumb down 0
      • Sohel on Mar 31, 2019 at 2:15 pm

        Bangladesh has a burgeoning number of middle income families. Here, people mostly buy reconditioned Toyota Cars which is more expensive than buying a brand new Proton cars. In FY 2013, a total number of reconditioned cars imported in Bangladesh is 23,102 (Bangladesh Reconditioned Vehicles Importers and Dealers Association, 2018). Its not a wrong move by Proton. However as they are getting cheap labour and engineers in Bangladesh, they can lower the cost of manufacturing and offer a competitive price to grab the market.

        Like or Dislike: Thumb up 0 Thumb down 0
    • YB Kunta Kinte on Jun 02, 2017 at 6:06 pm

      Bnagladesh is officially the poorest country in the world. How are they going to afford the Preve?

      The Preve failed in Malaysia because it was too pricey. And we Malaysians are 100x richer than Bangladesh

      Like or Dislike: Thumb up 46 Thumb down 30
      • Berlambak preve on roads. Mana fail? Oh wait, ur frm cave….

        Like or Dislike: Thumb up 20 Thumb down 35
        • Abang Alza Pakai Topi on Jun 04, 2017 at 6:17 am

          Berlambak sampai nak rugi RM1b kalau tak gadai 49% ke Geely. Preve best car terbaik aircond sejuuuukk..terbaaiikkk..

          Like or Dislike: Thumb up 3 Thumb down 2
          • basherlogic on Jun 04, 2017 at 7:19 pm

            Sales number and profit are 2 different things, just look at tesla. Dun be over butthurt until logic turns to zero

            Like or Dislike: Thumb up 4 Thumb down 5
      • Zulkifly on Jun 03, 2017 at 7:52 am

        This is why caveman also cannot see company losing RM4 mil per day for the past 10 years. Think berlambak preve on roads.

        Like or Dislike: Thumb up 15 Thumb down 13
        • Pls come out and see real world. Dun even need to think up stories.

          Like or Dislike: Thumb up 14 Thumb down 15
          • Yazid on Jun 03, 2017 at 4:42 pm

            Everybody also know Preve drinks petrol like crazy like Mercedes 500 SEL from the 90s

            Like or Dislike: Thumb up 5 Thumb down 6
          • Now heres a contradiction to bashers story. If theres so few Preve on road, how EVERYONE knows whether it drinks petrol or not? Its either caveman story or hearsays from unker punya auntie punya frens punya long lost kolik punya grandma fairytales.

            So mana betui ni?

            Like or Dislike: Thumb up 6 Thumb down 7
          • Yazid on Jun 04, 2017 at 5:14 pm

            so bodoh statement. If only 10 cars are sold and all 10 people say it drinks a lot of fuel, does it mean they have sold 100,000 units?

            Tolong pakai otak sikit.

            Like or Dislike: Thumb up 5 Thumb down 3
          • Drink fuel a lot ? You compare with what?

            Like or Dislike: Thumb up 3 Thumb down 1
        • 4mil per day how you count it?

          Like or Dislike: Thumb up 2 Thumb down 1
      • Yang Berotakudang on Jun 03, 2017 at 11:57 am

        Central African Republic is the poorest la YB. I see many agree, but yet again this is Malaysia. Facts do not matter.

        Like or Dislike: Thumb up 7 Thumb down 0
      • Angry Beruk on Jun 03, 2017 at 1:09 pm

        How cheap a segment C should be?

        Like or Dislike: Thumb up 0 Thumb down 0
      • Smarttess on Jun 08, 2017 at 3:31 am

        Bangladesh is 139th out of 186 countries, measured by GDP per head of population in 2016, according to the International Moneytary Fund. Definitely not “officiall the poorest country in the world”. Get your facts right.

        Like or Dislike: Thumb up 7 Thumb down 0
      • Meraj Mohammed Bhuiyan on Jul 02, 2017 at 8:09 pm

        Dude, before talking sh*t based on statistics, try to get your facts right. The Preve is set to be priced at around 5-6 lakh taka in Bangladesh. However, the reconditioned cars which come from Japan, NONE of them cost below 10 lakhs. So, what makes you think we can’t afford them? LMAO what a joke

        Like or Dislike: Thumb up 9 Thumb down 0
        • Xfactor on Oct 18, 2018 at 11:56 am

          Bro! 5-6 Lakhs seems a dream… i saw what? 25 – 26 lakh taka for the Preve! LOL! What a joke! So much for affordable cars. Better buy a decent second hand ride for 5 – 6 lakhs if possible. Or, for the Preve’s cost we can opt for much better reconditioned vehicles.

          Like or Dislike: Thumb up 0 Thumb down 0
      • Ismail on Jan 03, 2018 at 12:56 am

        Mr.kunta You do not have any idea about Bangladesh. Even Bangladesh is Developing Country But they are using the world latest car now a days.

        Like or Dislike: Thumb up 7 Thumb down 0
      • Fajar bin Mas on Jun 13, 2018 at 2:34 pm

        Where have you find it that Bangladesh is the poorest country in the world dumb ? It’s not even in top 10 .

        Like or Dislike: Thumb up 1 Thumb down 0
  • Hebat! My countrymen love Proton.

    Like or Dislike: Thumb up 30 Thumb down 0
  • Talked in 2014. 2017 only produce. Talk about efficiency. Simply drag so that they can keep their job longer. Don’t think the chinese will accept that.

    Like or Dislike: Thumb up 48 Thumb down 48
    • topkek on Jun 02, 2017 at 12:18 pm

      Eh before told to sack the designer, now boleh drag keep job longer pulak.

      Topkek

      Like or Dislike: Thumb up 17 Thumb down 7
    • Eyesore on Jun 02, 2017 at 4:21 pm

      Ko ingat nak setup production line kat sana macam nak jual pisang goreng? Ari cakap esok boleh bukak kedai?

      Agak2 la byk kot benda nak kene settle, in terms on law, pnc, technical, etc…

      Like or Dislike: Thumb up 17 Thumb down 11
      • kuntatokkok on Jun 02, 2017 at 9:07 pm

        No wonder he told p1 to close shop and sell kicap because all he knows is bashing p1 with his incompetent manglish

        Like or Dislike: Thumb up 8 Thumb down 12
        • Hahaha… terasa sangat with my the other post.

          Like or Dislike: Thumb up 5 Thumb down 5
        • Yazid on Jun 03, 2017 at 5:00 pm

          better to sell kicap, at least can make money than lose RM4 million per day selling cars

          Like or Dislike: Thumb up 2 Thumb down 2
        • topkek on Jun 03, 2017 at 9:38 pm

          Before told P1 to sell kicap, when MIMOS showed car design told to stay with ICT pulak

          Basher is going carazy

          Topkek

          Like or Dislike: Thumb up 3 Thumb down 2
      • Excuses everywhere

        Like or Dislike: Thumb up 1 Thumb down 0
  • TC & jepunis in myanmar is boleh. Is okays.
    P1 & local partner in Bangla is taboleh. mesti bash.

    Like or Dislike: Thumb up 45 Thumb down 32
  • Mikey on Jun 02, 2017 at 12:03 pm

    Lets see how john defend P1/Preve here without bashing Toyo as this is the best platform to do so. I promise I won’t be bashing P1 here. Cheers to john for defending with facts in advance.

    Like or Dislike: Thumb up 15 Thumb down 5
  • Middle Age Driver (Member) on Jun 02, 2017 at 1:03 pm

    Structurely, Preve is a good car. Just the finishing needs to be of better class. Perhaps china parts can help bring up the quality & premium appeal of the car.

    Like or Dislike: Thumb up 10 Thumb down 2
    • “Perhaps china parts can help bring up the quality & premium appeal of the car.”

      Hahahaha … thats the funniest statement. Nak tipu pun agak-agak lah

      Like or Dislike: Thumb up 4 Thumb down 9
  • Bernard on Jun 02, 2017 at 1:11 pm

    The question is can the Preve take the Bangladeshi roads?

    Like or Dislike: Thumb up 10 Thumb down 1
  • Kunta Kinte on Jun 02, 2017 at 1:49 pm

    The Preve has rather small, narrow and flat looking headlights. It has a chunky and bulky rear-end due to the belt line raising towards the rear. The turbo engine is severely underpowered and the CVT tranny doesn’t help a bit. This car needs to be facelifted fast. You do not see new Preves on the road nowadays. This model was simply just not designed properly. The designers need to get back to your sketchboard.

    Like or Dislike: Thumb up 11 Thumb down 11
    • ricer on Jun 02, 2017 at 9:09 pm

      Around 9 sec century sprint is not underpower for a warm turbo car

      Like or Dislike: Thumb up 8 Thumb down 2
  • TopsyBoXyTurvy on Jun 02, 2017 at 1:49 pm

    Hahaha…always never failed to have some connection with bangladesh…

    Like or Dislike: Thumb up 5 Thumb down 1
  • oh mak lu cina on Jun 02, 2017 at 2:06 pm

    I would take a recond Toyota or Honda any day.

    Like or Dislike: Thumb up 6 Thumb down 2
  • azrai on Jun 02, 2017 at 2:15 pm

    So those Bangladeshis with their money working in malaysia will eventually give back the money to Malaysia when bought the Preve. SO Preve’s production line in Tg.Malim are moved to Bangladesh for Geely to better use it?

    Like or Dislike: Thumb up 7 Thumb down 0
  • thepolygonal on Jun 02, 2017 at 2:36 pm

    Hope this goes well because if Bangladesh also cannot sell, then…

    Like or Dislike: Thumb up 2 Thumb down 0
  • jinggo on Jun 02, 2017 at 2:48 pm

    Goodjob proton.. keep it up. haters gonna hate.. always.

    Like or Dislike: Thumb up 9 Thumb down 8
    • Another self-patting syok sendiri clown. Good job until company pun kena jual.

      Like or Dislike: Thumb up 9 Thumb down 7
  • jinks on Jun 02, 2017 at 3:52 pm

    this JV will collapse in few month. people there will buy recon Japanese and Korean cars. this is another doomed failure by Proton.

    Like or Dislike: Thumb up 6 Thumb down 4
  • jinks on Jun 02, 2017 at 3:53 pm

    Also what you are showing that super ugly car done by sunway workshop? what sort of national car allows this to happen?

    Like or Dislike: Thumb up 6 Thumb down 0
  • Semi-Value (Member) on Jun 02, 2017 at 3:55 pm

    seriously i think bangla also don want this car

    Like or Dislike: Thumb up 22 Thumb down 8
    • sambulu on Jun 02, 2017 at 9:12 pm

      Seriously i also think you cannot afford this car

      Like or Dislike: Thumb up 5 Thumb down 17
    • Alifzx on Jun 02, 2017 at 9:20 pm

      Who said that? I’m Prevé user and was approached by many Bangladeshi asking the price and interest to buy Prevé.

      Like or Dislike: Thumb up 5 Thumb down 15
  • Aero (Member) on Jun 02, 2017 at 9:00 pm

    Congrats to Proton and PHP Group !

    It took a while to work out, but at least it did in the end. Actually, I thought this project was already abandoned. I’m glad I was wrong !

    Bangladesh is the first ever export market for Proton cars… since December 1986. It’s not a particularly big market, but it’s one of Proton’s oldest and most stable.

    The Bangladesh police and government use a few Proton cars in their fleet. I suspect that most of the PHP-assembled Prevés will be bought by companies, governments or law enforcement. Sadly, very few citizens can afford a car in Bangladesh. Those who can afford usually buy recond JDM cars which are cheap and popular.

    PHP Group is one of first to sell a mass-market locally-assembled new car in Bangladesh. In that sense, PHP Group is a pioneer in Bangladesh’s auto industry. There is great potential for Bangladesh to have a large auto industry in the future. Their economy and population are growing, but car ownership is still low. Ultimately, it will come down to government policies and incentives.

    Anyway, all the best to PHP Group and Proton. I hope both companies will consider assembling the new Saga as well.

    Like or Dislike: Thumb up 14 Thumb down 1
    • i think saga have bigger market there

      Like or Dislike: Thumb up 2 Thumb down 0
    • Meraj Mohammed Bhuiyan on Jul 02, 2017 at 8:13 pm

      “Sadly, very few citizens can afford a car in Bangladesh”. LOL, what? Get your facts right, please. The Preve is set to be priced at around 5 lakhs in our currency, whereas the cheapest imported reconditioned cars cost at least 10. And guess what? A LOT of people are actually buying cars. Before making fun or being sarcastic or whatever you intended to be, just get your facts straight.

      Like or Dislike: Thumb up 0 Thumb down 0
  • Bangla Auto on Jun 03, 2017 at 7:31 am

    It a start for any Bangladesh corporation to experience and learning process what take to assemble a car that Proton had experienced 30 years ago. We’ll see larger companies penetration into Bangladesh auto industries, let see who can survive when the Big 5 auto industries come to Bangladesh.

    Like or Dislike: Thumb up 5 Thumb down 0
  • Sammy Loo on Jun 03, 2017 at 11:43 pm

    Please work out for a facelift or a new model.

    The current Preve is dated and suffering from sales even in the homeland.

    Like or Dislike: Thumb up 3 Thumb down 0
  • Mr Suka Syukur Selalu on Jun 05, 2017 at 7:02 pm

    Syukur, syukur…….Ada bangla boys can assemble the Preve.

    but Hopefully, QC wont be effected…I scared dashboard got krek-krok-krek-krok noise after 1 week of delivery….

    Like or Dislike: Thumb up 0 Thumb down 0
  • Ahmed Asif on Sep 04, 2018 at 7:35 pm

    Send me the 1500 CC Car Price of Proton Saga Assembled in Bangladesh By PHP Automobile

    Like or Dislike: Thumb up 0 Thumb down 0
  • Mohammed Alam on Sep 26, 2018 at 3:03 am

    How much bd price. Proton Ertiga 2018.new model.please

    Like or Dislike: Thumb up 1 Thumb down 0
 

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