The Proton Preve is now assembled in Bangladesh for the local market. Production of the Preve started last month in the country by local conglomerate PHP Family at a plant in the port city of Chittagong, according to The Financial Express. The Preve is the “first ever locally produced car,” the report adds, although Mitsubishi has some activity in the South Asian nation.
The Preve will be a modern addition to Bangladeshi roads, and PHP will have to convince the market to opt for a new Preve over reconditioned imported models. This is the same issue faced by Tan Chong in Myanmar, where the locally-assembled Nissan Sunny (Almera) fights for buyers with recond cars.
This Preve to Bangladesh CKD deal has been talked about for years. It first surfaced in 2014, and in March 2016, Proton said that local production would start in June last year to replace CBU units from Malaysia. The initial agreement between Proton and PHP was for the latter to build 1,200 units of the Preve per annum, with production originally scheduled to start in December 2015.
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AI-generated Summary ✨
Comments generally express skepticism about the affordability and market viability of the Proton Preve in Bangladesh, highlighting that the car is priced high relative to local purchasing power. Many note that Bangladeshis predominantly buy reconditioned Japanese cars, which are more affordable, and argue that Proton's entry may struggle due to economic factors. Some comments question the actual pricing, quality, and performance of the assembled Preve, with criticisms of its design and fuel consumption. There is also mixed sentiment about Bangladesh's auto industry potential, with some optimistic about industrial growth and others dismissing Proton's strategy as a failure. Several commenters praise Proton’s efforts in Bangladesh, viewing it as a pioneering step, while others remain doubtful about long-term success and market reception.