Local Mazda distributor Bermaz is aiming to price the upcoming 2015 Mazda 2 below RM90,000, according to a recent investor’s report from RHB Research.
The company was previously said to be unable to push the price of the Thai-built new supermini – which is expected to arrive early next year – below the RM100,000 mark due to the expensive SkyActiv technology the 2 now employs, which would put the car above virtually all its competitors.
The new target price will undoubtedly be more palatable for buyers and put the car firmly in contention with class mainstays such as the Ford Fiesta and Honda Jazz – the former tops out at RM93,888 for the 1.0 EcoBoost model, the latter at RM85,314 for the 1.5 V.
Despite this development (and presumably due to the still-ongoing nature of the discussions), RHB Research is estimating a conservative 2016 sales figure of just 5,000 units for the new 2.
Early-2015 is also when the locally-assembled Mazda 3 is slated to arrive, delayed from its previously expected debut next month. RHB Research predicts a sub-RM120,000 price tag for the CKD model, a significant reduction from the current Japanese-built 2.0 litre model which retails at RM138,159. A 1.5 litre model, previously reported to come in at under RM90k, was not mentioned in the report.
A rendering of the Mazda Minagi concept that eventually became the CX-5
Pricing the 2.0 litre model at under RM120,000 would undercut rivals such as the RM131,608 Volkswagen Jetta 1.4 TSI, the RM133,230 Honda Civic 2.0 Navi and the RM136,098 Toyota Corolla Altis 2.0 V (with the Additional Safety Package).
The same report also mentioned that the yet-to-be-launched Mazda CX-3 will arrive by the end of next year, taking the fight to the Ford EcoSport, the Peugeot 2008 and the soon-to-arrive Honda HR-V/Vezel. Looks like the burgeoning local B-segment crossover market is set to be the one to watch!
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Wow… so many choice to choose frm. Under 120k plus package properly… the CKD Mazda 3 will be a hit.
Mazda 2 is direct rival the fiesta, Jazz full spec is much lower than 90k. Properly the sedan mazda 2 could take some sales away frm City… still premature to make judment. Let wait and see…
This car will come with kosong spec & tin milo quality..better by p1/p2 up coming model..value for money!
All thanks to high tax to protect Proton.
Proton should free a pack of condom for each car they sold. Because Protection Always Best!
Proton never ask for protection.
Only Tun DrM say “needs Gov support (with a smiling face)”
U still can’t buy Camry(US) USD22k in thai n indo even without high tax.
Are you expecting Indon/Thai to be educated earlier than Malaysian? So that they are able to enjoy global car price one day? Earlier than Malaysia? So that they are able to understand what they are paying for in car (cost breakdown)? Do you really want that to happen in Malaysia?
Bro Same L0rr, just migrate to other country.
U will feel much better than living in this country with so much tax..
Yes & No.
Yes: Good move Mazda 3 to price Highest Spec below 120k, the range should from 80k-120k.
Noted Honda Msia previously do applied same strategy after gained EEV to price Honda Accord Lowest spec below 140k. ended with sales figures hit another height.
NO: Mazda 2 should price below 80k instead of 90k. range from 50k to 80k.
Price correctly competitive worldwide, this is what Msia automotive should transform to achieve another height.
Let’s move forward by phase,
B-segment: 60k – 80k
C segment: 90k – 120k
Next phase:
B segment: 50k to 75k
C segment: 80k to 110k
Should read the article more carefully…while it is regrettable that they can’t price it lower, Mazda must have invested much of its resources into developing the SkyActiv stuff since they are resisting attempts to lower the price. They’re a business, after all.
It was reported to cost above rm100k before. I can only wish Bermaz all the best.
Obviously agreed. Its business, consumers only look for cheaper products …
Not an issue to price it lower, this car awesome definitely will outsell others Japanese even European, low price @high volume will gain back even more.
What to worry about? ??
Suzuki Swift able to sell at MYR25k in INDIA, aircond installation only cost ~3k. Ended still below 30k for most basic spec.
i-ELOOP not available on new Mazda 3 ..
please give us full specs,
we wanna taste the technology.
so many complaint about i-stop.. not effective way for fuel saving.
No choice but Bermaz must put that price. If not nanti Proton marah, Saga Iriz sales tidak laku pula.
really ?
lets wait and see for its specs…
worth it or not,
and lets compare it with Jazz ,
I think you can’t compare this straight with a Jazz…the intention of both cars are quite different. Some things you can’t see on the spec sheet. That bond between man and machine, the jinba ittai…
Obviously agreed. Only same same segment & type will do. Eg. What to compare a lorry to s bus, really funny !
Unfortunately Malaysians will only judge the value of a car by its features and low price. Not by performance, handling and dynamics as these things can’t really be appreciated on Malaysian roads. It’s also how this forum rates cars in their reviews too which is why you see Mazda ranking lower than it’s competitors in some reviews.
Simply put, if you want quality, you have to pay for it.
@Reality
I agree. Quality has a price. I do understand why this forum rates its cars this way. For the general public, driving dynamics is not the #1 consideration they put into their choice of vehicle. Things like space, comfort, value for money, refinement, fuel efficiency matter as well. Oh, can’t forget about RV. Jokes aside, ranking it this way is actually good for helping people make decisions.
Plus, they don’t need to rate a driver’s car highly in a comparison between cars. Car enthusiasts will find that gem in the rough, no matter the mainstream reviews.
Bermaz should price all skyactiv models lower that competitors(same spec) bcoz of EEV incentive.
Good looking with reasonable price..
hope the specs are better
Hope the spec will better than proton iriz…
LOoking foward to see driven compare m2 with iriz.
Yes, you always have expectation from Japanese car, and so far they never let you down.
yes, so true. so far Japan car brand that let me down is only Toyota, for poor safety features with premium price. haha
Maybe…. not from Toyota
yet the Mazda not selling that many.
Not really, base on statistic, we do see under Ben Yeoh administration, famous word “DELAY”
Weak in On Time Delivery, need improvement. Seem everything messy and not plan well for the CKD programme since annouched years back.
Probably the 2 & 3 will DEALY & DELAY again to launch in Msia market. 2016 or 2017?
Not a reasonable price
mazda 3…lower price good…but better specs also k?
Keep day dreaming..with that price for a CKD unit..best of all u can only get 2 air bag without vsc, no touch screen, no reverse cam,
MX5.please bring the MX5.
MX5 No economy of scale.. buy from grey import la
now the priority is to sell quality affordable cars for the mass market.. hehe
Gray Import buyer = APking supporter (OpenAP)
This will definitely crush the French junk
(Peugeot & Citroen)!!
For Gooood!!!
Nope it wont…
french car design/styling are very nice especially for woman, compared to M2
M2 more to sport styling
yet, the rear are hideous.
Let’s see those woman French car owner start crying & weeping 4 their car early funerals when they r short of parts few years later..
if cheaper means expect a lot of specs to be excluded, as usual
2015 for ckd M3?? Nuts? Outdate by that time. No thx. Im getting old. Forget it.
Old & desperate …that’s your own problem!!!
& you are getting younger? What if you are dead next week?
Why do you think u can live till end 2015.. ??
Jgn sombong sgt.. may be your death is around the corner.
At my aged of 24..I definitely enjoy simply another happy minimum 25 years.
As 4 u sit there & enjoy your coming DEATH!!!
I knew the late Joey.. he dead at 25 years old.
Such a negative view on life. On the other hand you could live until 130 and be able to enjoy more things in life such as, Proton finally getting their act together and producing desirable cars. Now that’s something to live for! :P
Skyactive outdate compared to what? VVti and DVVT? LOL
one of the best looking cars of all time (M3 and M6 looks absolutely stunning!!) with technology that would make Einstein salivate in his grave (bless him), this car is going to murder the sales figures of the Jap carmakers and puts the final nail in the Kia/Hyundais coffin… lets hope there will not be anymore Korean cars wandering on Malaysian roads
I rather hope there will be no more ancient 3rd world junk like dugong n catfish roaming on malaysian roads. Eyesore bro. Sakit mata.
agreed ..
Mazda also scores good in crash rating than dugong.
Dugong, go roll and die .
Sam Loo said Mazda got no RV. So Not-So-Smart people will buy this car. But recently, I see people driving 6, CX-5 and 3, all look sophisticated.
In your dream
Nope, practicality goes to Honda
FC still goes to new Honda
styling and spec may goes to Kimchi
Safety also Honda
affordable goes to Nissan
argh.
hope they will bring in diesel version, if if Euro4 is available in Msia!
http://paultan.org/2014/04/10/mazda-3-ckd-1-5/
already not patient to wait for Mazda 3 CKD 1.5 EEV RM8x,xxx.
for CKD please add up the HUD
If CKD Mazda 3 2.0 price at 120k or lower with same specs as CBU.. Civic2.0 and Altis2.0 will have difficult time to sell unless huge discounts. Considering Mazda 3 2.0 comes with 162hp 210nm skyactive, Looks better and drive better too!!
And people say there’s not a lot of options in the Malaysian market. Look at what we have for non-national cars:
1) Vios – self anointed king of RV but also king of low value for money. Horrendously overpriced even without tax.
2) City & Jazz – a much better offering than the Vios, should have been a better seller.
3) Fiesta – Europe’s best seller, a bit disappointing (I wish SD could have equipped it better safety-wise across all specs), but still better than the Vios.
4) 208 – French flair, looks great, feature packed, not sure why it’s not picked up in great numbers.
5) Almeira – another Japanese car, not as good as the City and the Vios, have the advantage of price.
6) Mazda 2 – again another Japanese car. Sadly Malaysian Mazda 2 somehow not up to par with foreign Mazda 2 (test drove one here & rented one in the US – they’re a world apart).
7) Kia Rio – value packed, fuel economy apparently suspect (1.4 engine). Need to overcome the old Malaysian prejudice about Korean cars.
8) Suzuki Swift – under the radar, being marketed by inept marketers DRB. A shade of its former glory back in the mid Noughties.
Compare that with 10 years ago where you can choose from either the old Vios, or the old City – we’re now spoilt for choice!
Agreed. We’re spoiled for choice in this segment already, even though the car prices are still high.
I’m seeing a lot more new Honda Cities than Toyota Vioses now. Good sign.
French cars are a bit sad. From what I can tell, Proton gave them a bad name in the Savvy because people experienced quite a lot of issues with the predominantly French drivetrain back then. Now they are under NAZA who purportedly have terrible aftersales service. So not many people are willing to risk it on a Peugeot but I do like the 508. French flair for reals.
Mitsu’s Attrage should be included in your list as well. I think the Attrage has a better value proposition than the Almera as a fuel efficient city car if you can get around the 1.2L 3cyl engine. In a few ways, it has the price advantage and the cabin size is actually similar to the previous-gen Vios (I haven’t been inside a current-gen Vios to compare) but smaller than the Almera, of course.
Overall winner City/Jazz
biggest cabin, best safety,good spec,
best FC compared to its segment,
but the look just nice.
new Vios – not that reliable as previous
Fiesta – too small, 1.0 ecoboost best engine
Kia/Hyundai – win the spec but overall still cannot compete with Japs.
Swift – good car, but not the best of all.high RV though.
Almera – very affordable for small family car, cabin are big,low maintenance, just lack on the safety and looks.
But….but….but Same Lorrr said Vios got long order queue.
How come you say you see Honda City more? LOL
New Vios launched first before Honda City
maybe Hitler will say
‘I left new vios for u to know how bad it is before launching Honda city as saviour’
;P
I think New city RV gonna be higher than New Vios. Thanks to all around safety,best FC,large cabin/boot and its practicality.
Mazda 2 K spec will be priced less than RM80k, K stands for Kosong.
Only included 2 cup holder only.
I will sell my VW for Mazda3..
When you buy Mazda, you are buying into their culture, vision and believe to challenge the conventional thinking.
Mazda dont build boring conventional cars like Honda Toyota and Nissan. Mazda always think out of the box to build cars for the mass that has attitude and driving enjoyment. They dare to revamp the whole design and start from zero up.. The challenge the ordinary and still pushing for their rotary engines..
Mazda driving pleasure is close if not on par with the European rivals like Ford. Refinement has improved but still losing to Germans.
These is one company that put innovation 1 step further, dare to challenge, and dare to push the limit. Mazda might be small, but their cars are the new benchmark that rivals trying to keep up.. kudos.. Zoom Zoom
That is my view of Mazda as well. They’re not one to jump on the bandwagon, always striving to be different, always driver-focused. That lands them in my list of favourite car manufacturers.
I believe Mazda actually benefited from Ford’s handling prowess when Ford held shares in Mazda a few years ago, but their SkyActiv suite of tech is developed all by themselves and is their own identity.
If their cars weren’t out of my financial reach, I would have definitely seriously considered a Mazda car, especially the generation sporting their Kodo design.
Mazda already establish itself in my mind through their brave unconventional thinking and direction that strive to face any engineering challenges when they created the exquisite Rx-7 with wankel rotary engine.
Can’t wait for the new Rx-7 in few years time.
TOYOTA also buy mazda Skyactive engine to deploy in their cars that sales in America continent. Mazda has upgraded their Mexico plant to produce more SKYactive engines due to high demand.
skyactive engine is a proven technology, Mazda speed contested their race cars (*mazda 6) three years ago in the us endurance racing… the eventually won their class.
MAZDA R&D team already started developing their
second generation Skyactive engines which cliamed fuel efficiency that top the current generation by 35% more fuel efficient. So Ford and Mazda are working hard to make the planet greener w/out compromise their engine performance.
What are you talking about??? Toyota don’t need lousy skyactive engine. They already got world Class Vvti and dual Vvtl-i engine.
Yes. It’s true. Mazda is building the new Toyota Yaris with Mazda underpinnings at its new Mexico plant with wait for it – Skyactive engines. The only differences between the Yaris and Mazda2 are the shape and the interior.
They’re right. The news is reported by paultan.org before:
http://paultan.org/2014/03/11/next-gen-toyota-yaris-use-mazda-2-skyactiv-tech/
We don’t know how the deal has gone, though.
And for the record, it’s spelled SkyActiv. Without the ‘e’. Google corrected me on that. =/
Whatever, later you will say you will sell your Ferrari for Mazda3
*Yawn*
at least i didnt say i hav a ferrari n talk BS like u lo…
CX5 NEW MODEL…I JUST BROUGHT CURRENT MODEL…NOW NEW AGAIN….
Launch fast so i can be part of m2 owner.
CX-3 end of 2015, waiting…. hope to see it soon.
Give us everything a Kia Cerato 2.0 has at 120K and Mazda 3 is a winner. Bar-none.