The day is finally here, as Proton will be launching its first B-segment hatchback later this morning. We’ve built up to this day with a slew of spyshots, teasers, official details and even a scoop of Proton chairman Tun Dr Mahathir Mohamad himself driving the Iriz/PCC undisguised in KL. The wait will be over very soon.

UPDATE: The Proton Iriz is now launched – view our launch report with specs and live pics of all specs/colours

Our usual comprehensive launch report – complete with all the details and a full live gallery – will go live shortly after the car is unveiled by the VIPs, but instead of just waiting for that, you can watch Proton’s new baby being unveiled before your eyes, right from your screen.

That’s right – as with the launch of the Suprima S last year, is proud to bring you exclusive live streaming coverage of the PCC launch event, which starts from 9:00 am onwards. As long as your browser supports YouTube streaming, you’ll be able to watch it anywhere, on any device.

To go along with the biggest local launch of 2014, we have a long list of exclusive interviews and features lined up in the livestream, including a thorough walk-around video of the new Myvi-fighter, so stay tuned till the end. See you later!