You’ve already seen our in-depth walk-around tour of the Proton Iriz by Hafriz Shah and Gregory Sze, but here’s Proton’s own take on a video to explain the Proton Iriz’s unique selling points.
Some of the safety features like the Electronic Stability Control feature are demoed in this video in a more professionally-shot way than the winter testing videos we featured previously. Enjoy!
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After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history.
Comments
great presentation for proton, now waiting for review.
-hows the sound proofing
-engine performance
-handling
39 
2-also the overall quality .
After that , Proton only need to improve its SC
19 4They need to put a lot more effort in continuous improvements plan for their SC.
5 1The Campro engine still sucks fuel like V8 sportscar. Better buy Axia, even auto can get 20km/Liter.
4 14Those who drove or own the Preve or Suprima will notice two most snnoying things
1) The Gear Knob – Pinches your finger sharply when you press to engage. Many times I suffered this pain thinking my finger is bleeding
2) The signal stalk – Is positioned too far forward for people with your fingers to reach them while gripping the steering. I have rather big hands and yet suffer the same. So you got to release the steering and reach forward before able to signal or flash
3) The power windows open and close with too much force. Maybe Proton put in an over-spec motor to give lifetime warranty. But its not a pleasant experience
4) Drive train NVH is still very poor on both cars
5) The CCVT behaves erratically when moving from stationary. Sometimes it surges forward and sometimes its like stuck in 4th gear with little power.
6) The color scheme are one of the most gawdy colors… esp the electric blue !
Has Proton addressed these issues with $500m in R&D on IRIZ ? We shall see this weekend when I go to test drive
$$
14 18i have been driving preve since June 2012. I never experience the problems stated above.
20 5You already accepted proton is sucky car and thus, you are not bothered with all the flaws.
Next time, worker harder and buy toyota.
7 28while you are pervert enough to lay on your toyotas while they keep lying to you about their so called ‘quality’ so you can blind your eyes and paid your cheap earn money to buy the price of toyotas piece of plastic emblem and stick it to your kancil hahaha lol
12 0Hahaha pity on you la pervert, anda dah kena tipu, bayar mahal2 smpai 90K! Tapi spec habok pun taknak, atleast preve have more gear speed, stability system and so on…sorry to say… ;)
4 0The blue is actually quite nice. Quite similar to Subaru’s blue.
5 1Most of the test driver given positive respond after driving new Iriz. I wonder who dislike their comment bet they didnt even test drive it yet..
17 3So when are you gonna buy Iriz? Don’t be like Peyno, support Proton but still dare not buy it.
Post the link with your Iriz here ok, so we can reply it with ‘You fool’.
0 11Money Well Spent or Went ?
Spent a mind boggling $500 million to develop a compact car for budget market.
If one IRIZ sold , Proton makes an average of 10% nett, it works out to be $5k per car to Proton.
Proton will need to sell a whopping 100,000 units just to recoup the R&D of $500mil.
Even if Proton can achieve 100,000 units. They need to produce that 100,000 units with 6 different variants. Averaging less than 20,000 units per variant. But imagine how many production lines Proton must have just to produce those variants. Its just not economically feasible
And that is excluding the current and future overheads and S&P cost to market the IRIZ !
In any case, I seriously doubt this 100,000 figure can be achieve. Not even 50% of it. Proton gotta ask themselves how many units of the best selling SAGA they sold since ?
Might as well just rebadge from Accord to Perdana, just like Perodua with Daihatsu. Its a unpopular decision to rebadge, but sometimes unpopular decisions are the right decisions. Heck !! the badge will cost Proton less than RM50 per car and they still have $500mil cash in the bank.
Those who argue its job etc etc that Proton wants to create, then with $500 million in the bank – they can create one hellavu work force
Crux of the matter is its sheer irresponsible business decision at Proton Board level.
The first rule of R&D is …
” If its not broken, don’t fix it !”
<>
5 31Hi sometimes the cost of development of one model can also be carried over to other future models. so i think your analysis is not completely accurate. Investment can be recoup over several models. I am sure you heard of many makes or models that may share platforms, technologies. etc.
21 1Agree with KT, don’t forget yesterday ceremony. The CEO say that this model is a base model for future Hybrid and EEV model. So, I think you only had short time planning. No wonder, Proton not hired you as CEO hehehehe
10 0500 millions for R&D is actually. . This.. read carefully. .
”This also implies that Proton will not be able to export the Iriz to many developed markets unless it produces an engine that meets Euro-6 emission standard.
The short-term solution would be for Proton to source the engine from other manufacturers.
“To develop an engine, it usually takes four to five years. We cannot wait so it is better for us to acquire it from other party,” said Tun Dr. Mahathir….”
TADA ENJIN.. KITA BELI ENJIN. DUIT BOLEH MINTA.. KITA KATA UTK R&D.. belakang kita pusing.. kita beli enjin.
Hahaha. . Your are busted.
2 12Since when rebadging only cost rm50..? & since when obtaining a licence to manufacture & rebadge cars r free of charge? & one more, u think the primary manufacturer will just give the car & continue their business like usual?
4 0you only need 1 production line to produce variants.. the beauty of modern assembly lines.. if i remember reading somewhere before.. protons tg malim plant can run 5 different MODELS.. not variants on the same line at the same time.. and parts for each car arrives at the station that needs it when it needs it. this is actually pretty normal for all modern car plants.
0 1$500m =/= RM500m.. still not enough for R&D platform+engine…all new engine might oni cost as low as $1 billion..IF p1 want develop own transmission at least they need $800m…RM500m? Platform oni maybe..
2 1If it’s not broken, don’t fix it? Good thing you don’t run any R&D centers then. What will you even do at work?
The point of R&D is to make something better, or to come up with a new or better way of doing things.
Telling not to spend on R&D is more characteristic of the accounting or financing department.
2 0Rm500 juta is the ‘official” development RND cost.
The actual cost is Rm50juta.The rest,you should know where it goes.
In the past,they have receive Billions of Rm of Gomen grants for RND.What have they produced,tell me?
They need to sell 1 million units to make money,ie 5-10 years alone on this model.
The next 3 months,you can predict sales of Saga FLX,Preve,Satria Neo,Persona fall cos there is a PRICE OVERLAP from42k-63K.
Besides,Rm500 juta,they also have bleeding Lotus which is busy retrenching staff.
Tell me,will proton make money this year?
Judge for yourself and do your math.
0 3I’m honestly quite excited about this car. I like the fact that they are willing to offer manual tranny up to premium variant. For me, its more fun to drive a small car with a proper manual.
39 3I’m agree. Well done Proton to put M/T up to premium variants even though i didn’t like small hatchbacks cars.
Only with M/T we feel attached to the cars.
4 1Let’s join the test drive session at COE tomorrow until Sunday. Feel the exitement with new VVT engine..
8 1“New” VVT that caused the PCC not able to be sold globally.. LOL
Well at least T.M knows he needs to get the engine, from someone else.. Just pray that when he gets the engine, Malaysian aren’t leftout with the “NEW” VVT.
0 1Wait, is that orange crash test car for Australian NCAP? The ASEAN NCAP crash test car for Iriz was black?
6 2The young woman’s voice is supposed to appeal to young people..but what on earth is she literally mumbling about? I can’t understand very well what she was saying. OTOH paultan’s video presentation is better in terms of understanding words. Also very nice camera work with the panning.
8 2Test drive Iriz yesterday.. Handling, cabin space, safety are impressive.. Even if you’re buying the lowest specs.. Safety features still same as full specs which is good.. What can i say.. Good job proton its nothing like previous model.
33 4To paultan team, I am curious to know what is the swept boot volume for iriz as in iso measurements it is 215L and for axia is the 260L measured in iso or swept? And for axia’s claimed fuel economy is measured at NEDC or constant 90km/h. Thank you
7 1Can’t help you on the volume with the seats down but the F/C is NEDC I believe.
2 2more n more p2 salesman will be here and give comment
coz now… they are very free… nobody wanna visit p2 showroom… we can see lonely p2 salesman seating inside aziah
most of customers come to p2 showroom to cancel the booking
wherelse p1 salesman soo bz now n dont hv time to
be here
5 6Penyojualbutut.. tgk org jepun mandi. .
P2 BN crony. . Not JDM.. copy indon.. Tun M not crony… Eat this sheet…
The Proton chairman did not elaborate any further on the matter but earlier this year Tun Dr. Mahathir has said that Proton is in talks with several Japanese car manufacturers on the prospects of future collaborations.
“We are looking at other Japanese automotive makers. Right now we are cooperating with Honda,” Tun Dr. Mahathir said…..
0 3p1 does not have live tv coverage n no PM or TPM launching car..thank god paultan do live coverage..
2 0most of customer give a positive comment after they
test drive the iriz
opposite to aziah.. more negative comments adter ppl test drive under pwrr , vibrate n noisy
engine
hahaha
5 3Ive seen the car myself, the trunk space that some people are really scared & overhyped about is actually not that small.. If no one highlighted the trunk space or never made any comparisons before, i think some of us cant really tell the exact difference btwn this & axia & myvi, though the axia’s is a bit deeper i guess.. It depends on how u arrange your stuff cuz the shape of the space r different on these cars,
Best of all, the doors & the tailgate is not as crispy & as thin as its recent competitor. The plastics r not as hollow as before too.. If they keep on progressing, the quality might be at par or better than honda, toyota, kia & hyundai in the near future.
9 1Hantu plocong hypocrisy. . Peynoo.. selling butut. . Tgk org jepun mandi…
…The Proton chairman did not elaborate any further on the matter but earlier this year Tun Dr. Mahathir has said that Proton is in talks with several Japanese car manufacturers on the prospects of future collaborations.
“We are looking at other Japanese automotive makers. Right now we are cooperating with Honda,” Tun Dr. Mahathir said in May 2014.
1 5Oh yes, some ppl ask why is it so expensive? Even more expensive than saga or persona?
Answer is simple. This car applied many high-technology machineries & standards right from its frame n chasis. Unlike saga & persona that does not apply any of the technologies presented in this car. So, even though its smaller, it is somehow quite well-built technology wise.
I think malaysians r still with the old mindset. If proton, it has to be super cheap. Small car, must be cheap. So sorry to say, but this kind of mentality has made myvi the best selling car. This is not exactly healthy since technological advancement & safety were not put forward in myvi.
Proton should make good TV advertisement that highlights all of the techs placed in their cars to create awareness to the public so that in the future, ppl will think twice before being blinded by the pricetag.
19 2I hope the car is good as it is told. Quite impressed with the car in an out. Good job Proton!
btw, the video is made by amateur or a pro? why did the music is louder than the woman’s voice? I cannot even hear what is she mumbling about.
4 2Axia..
Bang maaf.. kena tggu 7 bulan dpt kereta. . 20,000 org order. . Mmg xde VSC.. tp maaf byk2. . Kena tggu.
Iriz..
Datuk cakap 17,000.. tp xderhal bang.. hari ni order. . Besok bole dpt.
Malaysian prefer con version.
4 8why still using timing belt instead of timing chain? can anyone explain? i really confuse…..
1 3Enough la with timing chain vs belt…. The best small engine in the world pun timing belt…
5 0dude…. changing timing belt is so costing… once, i had saga BLM.. changing that timing belt cost me around RM800++ at SC…
0 1It wont be long, that the street spawn by this Proton Iriz. After few decades since Wira, i think this is the proton car which most Malaysian will give a like +1.
2 0At first maybe lots of sales. Go back here after 1 year, masih jugak fail macam Savvy rosak here rosak there.
0 4some guys won’t buy a car because it use timing belt! OMG, the age of IT with so many mixed info [fake+real+myth+manipulation) really make people confused…
3 1I am impressed with the Iriz.
Just that it kindda missed the boat by not making the full complement of airbags across the range. Afterall, Proton themselves have been touting safety as priority.
1 0My god, Paultan comment sections has turned into salesman battlefield lately. Obvious sales line, name calling, fake reviews. Genuine comments from genuine readers been drowned like crazy haihh
0 0… and now long list of safety features is no longer important, isn’t it?
oh boy… please reply this once you come back from school, had dinner and done all your homework, ok.
:)
0 0Cold weather testing? Now people will think stability control etc. are only useful when it’s snowing, so in Malaysia no need… *facepalm* What the hell is the marketing department thinking? Can’t they hire marketing people who also happen to know a thing or two about cars?!
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AI-generated Summary ✨
Comments generally express excitement and positive impressions about the Proton Iriz, praising its handling, safety features, and innovative technology. Some criticize the high price and question Proton's R&D spending, while others mention issues with previous models like NVH and safety omissions. There are discussions about the car’s trunk space, engine efficiency, and overall build quality. Many testers and owners seem satisfied, though some off-topic comments detract from the main discussion.