A total of 10,000 Proton Iriz cars have been registered in Malaysia to date since its official debut back in September 2014, according to Proton Edar CEO, Norzahid Mohd Zahudi. The 1.6 litre CVT variant appears to be the most popular variant, with 150 bookings per day, Norzahid told Bernama.
“The 1.6-litre automatic is the biggest contributor to Iriz sales, about 45 per cent currently, but the sales of 1.3-litre automatic variant is picking up,” he added. Proton is currently aiming to sell 4,000 units monthly for 2015. At launch, only two models were produced – the 1.3 litre M/T and the 1.6 litre CVT. Production of the 1.3 CVT begun in December last year while production of the 1.6 manual is slated to begin this month.
According to Norzahid, the reason for the relatively modest pick up of sales for the Iriz was due to local buyers adopting a “wait-and-see approach” – opting to go for the car only when a fair number of it has been spotted on the road. Also, Proton has neglected the compact car segment for some time and would take a while before it could breach the sector once again.
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AI-generated Summary ✨
Comments reflect mixed sentiments with skepticism over Proton Iriz sales figures, with many doubting the registered units and pointing out low visibility of Iriz on the road. Supporters highlight the performance and safety features, while critics cite persistent quality issues and past failures, such as gearbox noise and vibration. There is a prevalent feeling of frustration and distrust toward Proton’s marketing claims and production capacity, with some advocating for Proton’s closure due to ongoing losses and market protectionism that have allegedly inflated car prices. Many feel the Iriz is a rare sight compared to Perodua Axia and Myvi, indicating poor market acceptance. Despite diverse opinions, a common tone of disappointment and skepticism about Proton's future and the actual sales performance of Iriz emerges from the comments.