Despite the crippling effects of the coronavirus pandemic, Proton closed 2020 on a high, selling a total of 109,716 vehicles throughout the year. That is approximately an 8.8% growth over the 100,821 units sold in 2019, thus putting its market share at 21.1% (estimated) – a 4.4% increase.
In December alone, it shifted 13,306 units, a healthy increase of 1,895 units from the 11,411 cars it sold in November 2020. The best-selling Proton model in 2020 is the Saga with 46,527 units sold, followed by the Persona with 23,917 units sold. The Persona is also the best-selling B-segment sedan in 2020.
The X70 SUV also did well – Proton sold 21,944 units of its flagship SUV, making it the highest volume C-segment SUV for the year. In contrast, it sold 3,787 units of the X50, which is just a couple hundred shy of its 4,000-unit target. Proton also sold 7,636 units of the Iriz, and 5,849 units of the Exora.
Exports volume also shot up by 49.8%, thanks to its presence in Kenya, Pakistan, Egypt, Bangladesh, and Brunei. CKD models of the X70 and Saga will be introduced in Pakistan later this year – both cars will be built at a new factory in Karachi that’s owned and operated by Al-Haj Automotive.
Proton CEO Dr Li Chunrong said: “We are grateful to have achieved this level of performance against the backdrop of 2020. To describe it as challenging would be an understatement but we persevered. Our results were backed by many factors, trust from our customers, support from the government, commitment from vendors, resilience of our dealers and also the diligence of our staff.”
Speaking of dealers, Proton increased its sales network by adding 20 new 3S/4S outlets in the country. The national automaker also transferred ownership of 49 of its sales branches, allowing it to focus more on product development, product quality, aftersales service and export activities.
“2020 was a real test of Proton’s mettle as we had only just begun our new trajectory. The nature of this pandemic for an organisation like ours, which depends on global supply chains, put great strain on the business,” Li Chunrong said.
“However, a combination of good strategy and hard work has left us not only with an increase in sales against a decreasing market, but a renewed belief in our product strategy, quality and commitment to our customers. At the same time, we also saw to it that we did our part for the country, which all of us at Proton are especially proud of. We will continue to put the pedal to the metal in 2021 and strive to improve all aspects of the business,” he added.
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This is an increase of 8.8% compared to 2019, and Proton is also the only automaker to achieve growth in 2020, well done!
Yes it means Proton can compete openly so let’s remove the car taxes okay !!
Car taxes us to plotek P2. Otherwise they will complain and tutup kedai.
Speed up X50 production. Give more OT this year sure can gain another 30% growth
Higher take home salary & commission for sale & production teams now from Proton. Dont forget their Audit score CGPA improved lately, underated trade secret. Not just beat the japanese package but Beyond what Perodua could dream..
meanwhile, PeroDua sold almost double the number of cars during the same period of time.
enough la, so many dead woods at Proton
Proton sold 109,716 x RM77,800 (average car price) = RM8,535,904,800.
Perodua sold 220,154 x RM48,000 (average car price) = RM10,567,392,000.
Perodua is not the only one who performed well, Proton also performed well.
Lol how did you calculate the average price? Take all the prices and average them all? I bet you don’t take account the sales proportion, since 42% of Proton sales came from its cheapest model. There is no way Proton’s average selling price is 77k.
From Nov sales, proportion of P2 sales of models >50k is 16%.
For P1 sales the proportion for models >50k is 29%.
That meant while P2 play volume game and selling basement priced cars, P1 is moving upmarket and selling far more cars with higher margins.
It is realistic for P1 to achieve higher gross profits with lower sold numbers than P2.
I think giving Perodua RM48,000 average price is quite generous considering the most contributor of their sales are sub 40k price. It’s probably even less than that considering all driving schools are only buying the most base MT/AT Perodua Axias.
I did my math.
Proton’s average car price is RM50,685-RM64,061 depending on which variant for each model.
Without X50 & X70, average car price is RM50k.
Using your whack logic, any and all car company/brand that has lower sales than P2, have deadwoods in them….
Proton’s highest annual sales model in 2020 is X70. Total sales amounted to 2.4 billion ringgit.
P2 sales
2019 – 240,341 units (1st half target 231,000, 2nd half revised target 235,000)
2020 – 220,154 units (1st half target 240,000, 2nd half revised target 210,000)
2020-2019 = -20,187
That’s 8.399% YOY decrease.
P1 had a 8.8% y-o-y INCREASE while P2 had a 8.4% y-o-y DECREASE. Coincidence?…. or not!
Someone proudly shouted P2 was doing 4x more sales than P1 but today we see it is doing merely 2x and majority are Axia small cars. That tells us P2 dah gagal for not selling 440,000 (4x P1 sales).
Heh, in the past it was 4:1
and then it was 3:1
and now it is 2:1
1:1 when?
Including exported unit.
And some fake sales number.
Total figure is not tally if you sum up all models breakdown. I assume it’s export unit which is only 56!
On a second thought, I think 56 unit is Perdana! Oh my, I completely forgot that one. Even Proton is not bother to reveal Perdana unit sales!
Someone had prophesized Proton would be selling merely 30,000 cars in 2020 and will close down soon. Lucky nobody listened to him or else lose money down the drain.
P1 already set a foot and beating those japanese in (79k – 130k price bracket club) _ an achievements that unprogressive celup’s never dare to enter until now. Sad story for their fans!
That guy drive Myvi already missing.
Despite global downturn due to pandemic
Despite country in MCO few months
Despite Covid affecting plant operations
Despite suppliers difficulty to meet target
Despite late intro of X50
Despite new competitors incoming
Despite ageing & shortening lineup
Despite Sam Loo spawns haranguing about RV & reliability of local competitor cars
Still P1 sold better in 2020 than in 2019. If w/o Covid, sure sales wud hit the sky.
Tahniah P1!
P1, Geely, Mesidis, Volvo, Lotus, Polestar > all
Wow what a bad sales for iriz n exora. Buruk alza sell better LOL!
Persona also less than 30k a year? Omaiii!
Meanwhile x50 30k booking? Only sold less than 4k? LOL! 30k booking is BS, is estimate for 2 year sales number onry. LOL!
Many regret buy x70 coming soon.
Bravo for saga!
Many regret buying CR-V 1.5L
X70 1.8L ok jer
Again, looking at p1 and p2 superb sales figure…..it proved that Malaysia economy is healthy as bull, while Malaysians have strong spending power, despite COVID. Just look at the number of ppl going and spending their holidays like no tomorrow. Langkawi, Malaka and Penang are filled to the brim by tourists with lots of money in their pockets. Withdrawal at ATM until kering during weekends….
Bank loan moratorium not needed at all.
Beratur kat luar pejabat KWSP lagi panjang. Ramai terdesak buat pengeluaran simpanan KWSP…. hutang keliling pinggang, kereta kena tarik, sewa rumah tak mampu bayar, hutang kad kredit berpuluh2 ribu konfem bankrap oo… 3 daripada 4 rakyat Malaysia tidak mempunyai simpanan sekurang-kurangnya RM1,000 di akaun bank mereka. Habislaa
Congratulations to Perodua and Proton
Both tapau over 65% market share
Honda sales dropped alot,
Not on demand already, still using vtec dinasuar, old chasis, no AEB
Not many country can produce their own car brand like Proton and Perodua. Yes, quality is not so great la vs Mercedes (money pit machine). I personally between two i prefer Perodua just because it have Toyota like quality(collaboration) but Proton is still OK. All 4 of my siblings owns a proton produced car . Only fools will insults national car brand (in Asia what country you tell me that have it own renowned national brand car? Not many right? And Malaysia is one of it)
# I’m proud to be Malaysian
Proton no resale value market.
Don’t hate when you can’t afford it. Lol
A car is a tool. In general, a tool that being used over and over again will have wear and tear. Even tools that never being used also have shelf life. Therefore, tools are bound to decrease values overtime. Some decreases faster than others. If you’re an enthusiast, you’ll think a value of a car lies on how reliable and enjoyable it has been to you. If you’re just thinking about resale value, then you no better than a medium. That also mean if your heart thumping for a car that has no resale value, you rather not buy it and instead you settle for something that have resale value. Enjoy your dissatisfaction.
Never be too blinded by trivial things like high resale value or fuel consumption figures when deciding on a car. All these matters not when you lose a loved one, or your own life in the event of mishap. You only need that one single lesson to understand this, and I hope you never need to.
Its happy news for PROTON Sales team. But what about after sales service? Pls look into problem for parts replacement, especially for new DNA X70. Look around comments about it in media social..
I’m starting to regret giving Proton another chance. Their after sales is still behind everyone else. One year troubleshooting the 6AT drivetrain and now I’m left with 2 more years of warranty.
Yeah sure…
Are you sure you are using proton because we can clearly see a Beamer face beside your name.
If X70 were as problematic as social media puts out to be, surely Hafriz wouldn’t have put his money into trusting Proton again to buy his X50 is it? So is all those “complaints” justifiable or just simply smear tactics?
Good luck with the after sales and spare sparts issue that Proton is currently facing. I’m on my 4th visit to the SC for issues with the CBU gearbox jerking with no solution in sight while the other owners are complaining of the lack of parts for months now.
Padan muka.
Those that look down at China products before, now we have to depend on Geely in order to save useless Proton.
The only ones that looked down on China products are the same ones that also looked down on Proton but praises Perodua/Jepun products to stinking heaven.