It looks like the recent massive reduction in kit – and a one-star ASEAN NCAP safety rating – hasn’t dented the appeal of the Proton X90. In fact, despite only effectively having half a month’s worth of sales since its March 11 launch, the national carmaker sold more units of the three-row SUV than it had in over a year.
Okay, so the actual figure of 323 units does not sound like much, but you’d have to go back to December 2024 to find a number that high (307 units). The repositioning in price surely has had a lot to do with it, with the X90 being up to RM37,000 less expensive at RM99,800 for the Lite, RM109,800 for the Prime and RM115,800 for the Prime X (all with a RM7,000 launch rebate).
This is despite the MC (minor change) giving the car a modern BHE15-EFZ 1.5 litre i-GT turbo four-cylinder engine, which replaces the old mild hybrid three-cylinder and makes 181 PS and 290 Nm of torque. Outside of the inherently smoother and quieter nature of the more balanced four-pot, Proton also claims lower maintenance costs thanks to a toothed timing chain and fuel consumption as low as 6.9 litres per 100 km.
Instead, the cuts came as a result of less kit – no 4G connectivity (so no app support or “Hi Proton” voice control), panoramic sunroof, Qi wireless charging or powered tailgate, although the X90 does finally gain wireless Apple CarPlay and Android Auto (it was promised for the old one, but Proton reneged on this).
More blatant was the ditching of the X90’s entire suite of driver assists. Never mind that the car no longer gets Level 2 semi-autonomous driving features such as adaptive cruise control and lane centring assist, but you can no longer even get it with autonomous emergency braking. So stark was the contrast in safety kit that ASEAN NCAP even downgraded the original five-star rating.
In any case, the X90’s stronger sales performance provided a small contribution to Proton’s sales of 15,706 vehicles last month, up 2,140 units from a sluggish (by the company’s blockbuster 2026 standards) February. This led to a first-quarter figure of 49,140 units, its best since 2004.
GALLERY: 2026 Proton X90 Prime X MC
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really? wow 1-star safety rating be damn
How many of your cars have ADAS with worn-out china tyres and poor alignment? Things don’t fxxxing math
Malaysia become dumping place
Even 400 units monthly sales..Proton is losing money on this model.Remember,Geely charge royalties.
This X90 is a failure in financial terms.
I managed to jump into someone’s X90 for a spin.
It looks big,but the way the seats r arranged,one does not feel the comfort factor.
If P1 continue at this rate of say,5000 units annual sales of X90,other models like x50 or Saga will have to compensate for the losses due to this underperforming model.
Not sure which 7 seater you used as benchmark, but compared to MPV like the Innova Zenix , the X90 has comparable interior space and higher ride height which SUV buyers prefer. If you compared the X90 to Alphard, of course the X90 is not as spacious or luxurious.
This is mean ADAS is the culprit for sales dent
Rm99k dapat mpv d segment practikal cam ni ok sangat. Yg rasa adas sangat penting safety boleh jer beli rm95k veloz. Tak payah bertengkar.
sad to see sales report for malaysians. It is always PRICE being the major factor for any car sales. As long as it CHEAP then top sales. Goes to show how weak malaysian buyers are. No thanks to tongkat companies like P1 and P2