Proton-Suzuki partnership will benefit sales – MAA

Proton Suzuki MOU_ 010

Proton’s partnership with Suzuki will help boost the national carmaker’s sales figures, said Malaysian Automotive Association (MAA) president, Datuk Aishah Ahmad. The news comes from a report by Bernama.

She also added that the MAA would like to see Proton survive and do well. Recently, the company has received a lot of flak, with International Trade And Industry minister Datuk Seri Mustapa Mohamed saying “the current business model adopted by the automaker simply wasn’t sustainable.”

The statement was met with an indirect reply from former Proton chairman Tun Dr Mahathir Mohamad on his blog shortly after. Other individuals like Proton Edar Dealers Association (PEDA) president Armin Baniaz Pahamin and Information And Communications minister Datuk Seri Dr Mohd Salleh Keruak also voiced out their opinions on the matter.

Perdana-Brochure-1

“The company’s comeback will also be good for Malaysia’s car sector,” said Aishah. She believes that with the right products (including those originating from this partnership), Proton’s sales would ultimately increase. Local vendors would therefore benefit from this pickup as a result.

Proton is set to introduce the new 2016 Perdana this month, according to Tun Mahathir. Bookings for the model has already begun and we have official specifications of the D-segment car, here. Later in the year, the carmaker will launch a new Persona and Saga.

As previously reported, it is said that the first model to come from the Proton-Suzuki collaboration will be a rebadged Suzuki Ertiga. Likewise, Proton previously confirmed that the first product from its joint-venture with Suzuki will make its Malaysia debut before the end of this year.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • rebadge seemed to sell well.

    going the produa route. a safer route i supposed.

    Like or Dislike: Thumb up 21 Thumb down 3
    • hahaha on Apr 07, 2016 at 2:39 pm

      Su Su Ki (Hokkien)… that says it all… sorry to suzuki owners but deep down you know its true

      Like or Dislike: Thumb up 6 Thumb down 6
      • George Abdul on Apr 07, 2016 at 3:55 pm

        “Proton’s sales would ultimately increase” said Aishah. BUT Rakyat still continue suffer multiple taxes and expensive car price !!! MAA full of bullshit !!!

        Like or Dislike: Thumb up 12 Thumb down 1
        • Same L0rrrr on Apr 07, 2016 at 7:16 pm

          Proton 5S lifestyle:
          1. Sendiri Cakap
          2. Sendiri Syok
          3. Sentiasa Rosak
          4. Sales Everyday
          5. Siapapun tak nak

          Like or Dislike: Thumb up 8 Thumb down 9
          • Proton close shop will benefit Malaysia

            Like or Dislike: Thumb up 6 Thumb down 2
          • Fanofthisite on Apr 08, 2016 at 1:13 am

            Am not saying Protons are perfect or such sentiasa rosak? Really? I just took a 50 km cab ride in a 7 yr old Waja. The cabbie has two sons who are cab drivers using Protons. I asked him about his car and he said 7 problem free years in good handling car…and yes am still impressed with the old Waja handling. The let was the seat cushions which were probably 7 yrs ride old

            Like or Dislike: Thumb up 4 Thumb down 1
          • Same Lorrr has no customer now, all go for Honda P1 Nissan etc

            So he comes here badmouth other brands

            Like or Dislike: Thumb up 3 Thumb down 0
          • Same L0rrrr on Apr 08, 2016 at 2:48 pm

            If Waja so good, I dare you to buy a 7 years Waja? It is dirt cheap now coz everyone knows its crappy quality, therefore junk price for junk car.

            Like or Dislike: Thumb up 0 Thumb down 3
      • Albert on Apr 07, 2016 at 4:42 pm

        Suzuki used car prices really down now.
        When u merge excellence with mediocrity,what do u get?
        THis lady,very poor sales of FORD veicles,so tokok a lot.Trying to jack up Suzuki-Proton marriage ,to paint a rosy picture.
        Everyone knows,the WORST HAVE NOT COME YET.
        After Raya,things will deteriorate further if economy remains negative,and the major scandals remain unsolved.
        Aminar should head MAA,not this lady.

        Like or Dislike: Thumb up 9 Thumb down 3
        • Muniandy Periasamy on Apr 07, 2016 at 5:15 pm

          Suzuki is marrying Proton. But wait 1 year before Suzuki sees Proton’s true colours. They will get shocked at the corruption, bad management, laziness of staff and the relaks and lepak attitude of staff.

          Now love love. Like happy marriage. Slowly the Japs will get a shock of their lives. Japs want to work hard and make quick and tough decisions fast whilst the Proton management and staff still want to have 6 months to ponder over issues in many meetings with teh tarik, karipap and kuih lapis each meeting.

          Like or Dislike: Thumb up 18 Thumb down 5
          • eesense on Apr 08, 2016 at 2:43 pm

            Same Lorrr what happened to your name? I think you are permabanned!

            Like or Dislike: Thumb up 2 Thumb down 0
  • Suzuki? This company got problem with the partnership with Tata and even bigger problem with VW. Same as Proton, both companies are unloved child.

    Like or Dislike: Thumb up 19 Thumb down 8
    • karam singh on Apr 07, 2016 at 7:20 pm

      Suzuki has been working with India car maker to create the Maruti brand for several decades. Best selling car in India is maruti.

      Like or Dislike: Thumb up 12 Thumb down 1
  • Firdaus on Apr 07, 2016 at 2:13 pm

    until now also cannot get our eyes on the perdana…want to launch the ertiga before end of the year konon….puihhh

    maybe najib doesnt want to officiate the perdana thats why delay!

    Like or Dislike: Thumb up 13 Thumb down 4
    • kereta_lembu on Apr 07, 2016 at 4:21 pm

      Let’s hope the new Honda Accord won’t be launched before we see the Perdana hahaha

      Like or Dislike: Thumb up 4 Thumb down 1
  • superman on Apr 07, 2016 at 2:14 pm

    Can pls stop publishing outdated news on Proton? concentrate on real car makers not losers. Proton is hanging on a string of hair now.. this is ass the Karma and suffering DRB and Mismanagers in Proton gave to engineers, vendors and others. its punishment

    Like or Dislike: Thumb up 23 Thumb down 12
  • Anonymous on Apr 07, 2016 at 2:32 pm

    Cakap… cakap… cakap… cakap… but it all remains to be seen. Forget TunM… forget the bugger from PEDA or MAA… P1 mgmt must know that local market is small… either export… or get buried. If mgmt unable to do that… sell majority stake to a new capable partner. Your collective egos are blinding u… n a threat to ur own self best interest.

    Like or Dislike: Thumb up 11 Thumb down 2
  • Dato Hayabusa Apom on Apr 07, 2016 at 2:55 pm

    Very Gud! Susu-ton.

    Like or Dislike: Thumb up 5 Thumb down 0
    • Johan on Apr 07, 2016 at 2:59 pm

      Future models launching soon!
      A) Susuton Layang2 aka Swift,
      B) Susuton Kak Eti aka Ertiga,
      C) Susuton ???

      Like or Dislike: Thumb up 7 Thumb down 1
  • Jobless on Apr 07, 2016 at 2:57 pm

    Actually it is anti-competition by swallowing a competitor it reduced choices for the consumer where the helll is MyCC

    Like or Dislike: Thumb up 2 Thumb down 0
  • superman on Apr 07, 2016 at 3:36 pm

    Proton must sack over 5000 to 6000 of its unused staff. there are people so called senior and general managers with no job KPI and plan mainly in R&D and also their GTP section with 5 figure worry free salary and also under table money who does not care about the company. if these people are out they will save Millions per month that can be used to fix some of the problems. do what MAS has done.

    Like or Dislike: Thumb up 16 Thumb down 0
    • Cannot! Proton cannot fire them! If they got fired, they cannot find any other job, then they’ll have no income, and then they will starve to dead as well as their family member. This is what Tun always told us, do you still remember?
      Well…
      If Proton continue to fail to acknowledge this problem and overcome it, no matter who is their strategy partner, whether Suzuki, Mitsubishi, VW, or BMW, the business will remain fail eventually.

      Like or Dislike: Thumb up 1 Thumb down 0
  • kzm (Member) on Apr 07, 2016 at 3:41 pm

    They need export big though…at least all SEA country..n market it fiercely

    Like or Dislike: Thumb up 9 Thumb down 0
    • Raja Celup on Apr 07, 2016 at 3:57 pm

      Must ban Suzuki from SEA countries also.

      Like or Dislike: Thumb up 0 Thumb down 2
    • Enough BS to rakyat on Apr 10, 2016 at 11:15 am

      To survive locally also cannot. U think export is the solution. Selling cars is nit like selling banana. U need whole system from logistic to after sales service. And it last years as company provide min 5 years warranty.

      Like or Dislike: Thumb up 0 Thumb down 0
  • Maruti Suzuki = Proton Suzuki?

    Well, Maruti are re-badge Suzuki cars in India, also the top selling there. So, is Suzuki planing to do the same for Proton in Malaysia??

    Like or Dislike: Thumb up 1 Thumb down 1
 

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