Mercedes-Benz Malaysia (MBM) has partnered several hotels, golf courses and charging point operators (CPO) to expand its EV charging network for its customers in the country.
The lifestyle destinations in question are Shangri-La’s Rasa Sayang and Marriott Hotel in Penang, The RuMa Hotel & Residences and Saujana Golf & Country Club in Kuala Lumpur, as well as the Anantara Desaru Coast Resort & Villas in Johor. The CPO partners are EV Connection (JomCharge), ChargeEV, and Gentari.
MBM says customers can show their Mercedes-Benz Card or App upon check-in at the aforementioned partner hotels for various curated privileges and tailored lifestyle benefits.
“Mercedes-Benz has always been at the forefront of driving the future of mobility and luxury through meaningful and synergistic collaborations. By seamlessly integrating electric mobility into luxury lifestyle experiences, we are redefining the essence of being a Mercedes-Benz customer.
“Our long-term strategy is not only about making EV ownership more accessible but also to enhance every touchpoint of our customers’ journey through tailored solutions and meaningful partnerships that embody our commitment to sustainability and innovation,” said MBM CEO and president Amanda Zhang.
MBM’s three-pronged approach to strengthening its EV infrastructure is thus: Charge@Home (wallboxes), Charge@Retail (showrooms/service centres) and Charge@Public (hotels/resorts/golf courses). The company is continuing to explore potential collaborations with more hotels and golf courses, and malls too.
“Our partnerships are designed to address the diverse needs of our customers while supporting Malaysia’s transition to sustainable mobility.
“By expanding the EV charging ecosystem and offering customised solutions, we are addressing today’s customer trends and expectations and further laying the foundation for a more sustainable customer-centric future,” said MBM customer services VP Edmin Naidoo.
Mercedes-Benz currently has the highest number of BEV models on sale in Malaysia – EQA, EQB, EQC, EQE (sedan, SUV and AMG sedan) and EQS (sedan, SUV and AMG sedan).
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